Joel Libava
Old. New.
DQ. Dairy Queen.The Blizzard. Conjures up sweet memories, huh. Well DQ Corporate has a new idea or two, which involve a lot more than their new logo above, and some franchisees of the chain are quite angry…..
It seems that the higher-ups at DQ want to do some more full service restaurant type things, and those "things" will involve an investment of $275k +.
Do you remember when UPS bought out Mail Boxes Etc.? There was at least one class action lawsuit started by franchisees, who were not in the mood to shell out $25k per store to turn their stores from red, white and blue to brown! {UPS has a brown thing going on}
Well some DQ owners in 9 different states has filed a lawsuit against DQ. DQ is a big company. It got so big, a wealthy guy with the last name of Hathaway bought it… Must be good, huh?
Would you want to sue one of Berkshire Hathaway’s companies?
MSNBC’s website has the whole story…Here
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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