The Franchise King® | Learn How To Become A Franchisee

Franchise Marketing #102. Keeping Up With New Media

(This post may contain affiliate links. Please read my disclosure policy).


If you are a franchisor, and you did not watch any of the recent Presidential debates, you have missed some very important examples of how to get to market. This "Social Media" thing is not going away anytime soon. Facebook. YouTube. Linked In. Digg. Mixx. How about Twitter? Are you using RSS?
These are just some of the names you should be familiar with…

Don't miss out!
Free Franchise Buying Checklist!
Every Franchise Buyer Needs This
Invalid email address

If You're Determined To Seriously Improve Your Odds Of Choosing The Right Franchise To Own, Check Out My Guaranteed Franchise Research Guide!

franchise guide

Are you up to speed with these websites. Are you blogging? Getting to market to find customers, and new franchise owners is not as simple as it used to be. Not only are consumers, and potential new franchise owners bombarded with thousands of marketing messages every day, they now can find more and more ways to research things that they want to purchase, via the internet. They can even get opinions, live….

CNN has a group of bloggers that they now show that are in studio, during the debates, and I am sure they will be there in force for the rest of the primary season, and in November for the general election.

The Democratic Presidential Debate in Cleveland was a good example of the new ways that people are learning and experiencing things. I am involved in the Cleveland blogging community, and have learned how to use this new media from people like George Nemeth, of Brewed Fresh Daily fame, Anita Campbell, who runs the award winning Small Business Trends blog, Jim Kukral, a famed internet marketer, and an incredible and funny writer, Jill Miller Zimon, of Writes Like She Talks. By watching and interacting with talented people like this, I have learned new ways to get to market, with my own consulting company. How do I know that all this stuff works? When people first meet me, they say things like this:
1. "Joel, oh yeah…I have heard about you. I just read an article you wrote about franchising on"
2. "You are Joel Libava? Man, I see you everywhere!"
3. More recently- "Joel..didn’t I just see you blogging on WKYC-TV, during the Clinton-Obama Debate?"
4. "Joel, I think I just saw a video of you, talking about Master Franchising."
I consider everything that I do, to be a part of my marketing mix! Even if I am involved in something that has nothing to do with my business!

Just ran into Kevin Goodman at my kid’s B-Ball game. He said that he saw me Liveblogging Tuesday night on WKYC-TV, along with the rest of the Meet The Bloggers, and thought that it was great exposure. After all, I am the face of my business. {Aren’t we all?}
The intersection of traditional media, and social media is coming together on a daily basis, and if your marketing and PR team is not including your company in this wave, you need to find one that does. Here is what one PR company wrote after observing the Debate, and what some of us Cleveland bloggers were doing…
Can you or your marketing/PR team think of any ways to use these new tools to help you get to market? I know of a couple that get it. Could you use any of the LiveBlogging tools that are available to help your system grow?

Contact me, and I will refer you to some of the best marketing and PR firms around.

Please Share This Article!
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is the absolute best. Do NOT engage in any franchise until you have consulted with Joel. He will save you tons of money and grief. I am absolutely convinced that if I had found Joel before I signed on all the dotted lines and spent some money with him, I would have avoided my looming crash and burn."
- Andy Mark
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Opportunities Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
A Unique Franchise Loan

Top 10 Franchise Buying Tips