These days, franchisees have a lot of advantages over independent small business owners. These franchisee advantages include:
- Formal training from the franchisor
- Proven technology that increases efficiency and profitability
- National and local marketing expertise from the franchisor
- Support from headquarters
- Brand recognition
Given these points, I kind of feel sorry for mom and pop businesses who have to try to compete with local franchisees. It must be hard.
But who would you rather be?
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Other Franchisee Advantages
Before I share some other advantages franchisees have, I need to remind you that the franchise business model is rule-based. It’s a very rigid business model. It’s certainly not for everyone.
That said, it’s important to remember that the franchisor controls almost everything. From the products/services you’ll be offering, to branding, training programs and even the technology you’re allowed to use.
But there are a few things franchisors can’t control. These are the things that you, the franchisee can control, and I think you’ll like them.
As a matter of fact, I consider them to be serious advantages that you, as a franchisee, have.
Video: Here are the top 3 things you can control as a franchisee: