These days, franchisees have a lot of advantages over independent small business owners. These franchisee advantages include:
- Formal training from the franchisor
- Proven technology that increases efficiency and profitability
- National and local marketing expertise from the franchisor
- Support from headquarters
- Brand recognition
Given these points, I kind of feel sorry for mom and pop businesses who have to try to compete with local franchisees. It must be hard.
But who would you rather be?
Other Franchisee Advantages
Before I share some other advantages franchisees have, I need to remind you that the franchise business model is rule-based. It’s a very rigid business model. It’s certainly not for everyone.
That said, it’s important to remember that the franchisor controls almost everything. From the products/services you’ll be offering, to branding, training programs and even the technology you’re allowed to use.
But there are a few things franchisors can’t control. These are the things that you, the franchisee can control, and I think you’ll like them.
As a matter of fact, I consider them to be serious advantages that you, as a franchisee, have.
Video: Here are the top 3 things you can control as a franchisee: