A successful consumer or B2B marketing strategy starts when, you, as a franchisor, you have a deep understanding of your target audience. If your business fails to identify its ideal customers your franchisees will...
franchisors
Joel Libava
Franchisors: New Customer Acquisition Shouldn’t Be Your Only Focus
One of the biggest marketing mistakes franchises make is solely focusing on new customer acquisition. In this post, I’m going to show you why this is a mistake, and how to better market to your existing customer...
No Mask, No Service. A Terrific Opportunity For The Franchise Industry To Lead Here
Wearing a mask in public protects others. That’s why all retail stores, restaurants, auto repair facilities and the like need to enforce a No Mask, No Service policy. And this can’t be “optional...
Here Are The Latest Coronavirus Updates For The Franchise Industry
When it comes to franchises and the Coronavirus, facts matter. And since the Coronavirus outbreak is growing by the hour, it’s important for all of us in franchising to get the latest Coronavirus updates, as...
How To Market A Franchise Opportunity To Millennials
(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise opportunity to millennials. On the whole, the ideas on this topic are mostly tactical and...
Franchise Company CEO’s That Do This Really Get My Attention
My friend, Greg George, tells me that I’m kind of harsh on franchisors. Greg is 100% right. I am tough on franchisors. I’m harsh on franchisors when I see something they do that really frosts my as _...
Franchisors: Stop Using This Word To Recruit New Franchise Owners!
I was under the impression that when I got older, two things would happen. 1. Stuff wouldn’t bother me as much 2. I would mellow with age So far, I’m zero for two. One reason: The industry I’m in...
You’ll Never Be Able To Buy A Franchise
If you’ve had your sights set on franchise ownership, there’s something you need to know before you get too excited. Actually, there are several things you need to know…several things you need to learn...
Franchisors: Ignore This Piece Of Advice At Your Own Peril
Once upon a time, there was no internet. No World Wide Web. No digital ads. (Ok. Not that long ago.) But, seriously, there wasn’t an efficient way for prospective franchise buyers to check out potential franchise...
Instant Support From A Franchisor Is A Pipe Dream
All of us want it fast. Instant this. Instant that. We want our food fast. (Fast food) We want to get rich quickly. We want our success to be instant. We want our high-speed internet service to be way faster than it is...
Fast And Furious Is Not The Way To Sell Franchises
New! You Can Now Listen To This Blog Post Podcasting+voice talent provided by Odovox.com (Fast And Furious Video) Grow, grow, grow! Faster…Faster! Sell, sell, sell! Close more deals...
The One Thing New Franchisors Need To Avoid At All Costs
New franchisors have it tough these days. First off, they have to be really different. I mean really different. They have to stand out with their products, services, or their way of doing business. Or, all three...
Franchisors: Get More Organized So You Can Award More New Franchises
It has long been thought that organization is they key to success. This may no longer be true in today’s digital age. Business moves faster than the speed of light, so everything you can do to shave precious minutes off...
Working With A Franchise Broker: Only One?
If you’re thinking about working with a franchise broker to assist you in finding a franchise to own, I’d like to offer you some useful tips you can use. Would you like to know why I’m doing this? Keep...
