Joel LibavaThe secret to successful franchise business marketing is contained in this 40- second video. See if you can find it:
The Franchise Marketing Secret
Did you find the secret?
If so, great!
If not, I’m going to tell you.
The secret to successful franchise marketing…to any marketing, is to make your marketing about them.
You want to attract new franchisees?
Continue Learning About Franchising
Check out these important franchise trendsGet the latest franchise research tips
Learn how to choose the right franchise for you
Educate yourself about some of the franchise legal stuff
Get specific advice on owning and operating a franchise
Speak to their innermost reasons why they want to own a franchise business.
Hint: it’s not about making money.
Instead, it’s about what owning a business will do for them.
About how owning a franchise will make them feel.
And digging even deeper, it’s about how others will look at them.
As OWNERS.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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