Joel LibavaThe secret to successful franchise business marketing is contained in this 40- second video. See if you can find it:
The Franchise Marketing Secret
Did you find the secret?
If so, great!
If not, I’m going to tell you.
The secret to successful franchise marketing…to any marketing, is to make your marketing about them.
You want to attract new franchisees?
Speak to their innermost reasons why they want to own a franchise business.
Hint: it’s not about making money.
Instead, it’s about what owning a business will do for them.
About how owning a franchise will make them feel.
And digging even deeper, it’s about how others will look at them.
As OWNERS.
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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