Joel Libava
You would think a company with the word “Career” included in their name would have access to the definition of a “job.” Evidently, they don’t. But, I do. Here it is:
A paid position of regular employment.
Go ahead: Google it.
I have a total understanding of the word, “job.” I kind of did before I even Googled it. But, I wanted to make sure.
Keep reading to see why.
Look What CareerBuilder.com Is Doing
The people at CareerBuilder.com are really pushing the envelope. I’m surprised their legal department has allowed them to do it.
It, being what follows:
The image above is one part of the “It.”
Here’s the 2nd part:
Most pet franchise opportunities aren't worth your time. This one is different — and most people never even hear about it. Low investment. Serious support. Real upside.
Check Out This Opportunity Today
Do you see “It?”
Here’s the link to the CareerBuilder.com webpage I’m referring to.
CareerBuilder.com Doesn’t Seem To Know What A Job Is
Do any of the 4 “job” descriptions above include the word “job?”
I’m referring to the descriptions.
The descriptions all read “Tax Business Owner Liberty Tax offices…”
Right?
So, my question to you is this:
Is CareerBuilder.com offering jobs or are they offering…Franchise Opportunities?
No Grey Area
I don’t see any grey.
I only see black and white here.
For example, why would a “job” listing include the following words in the description?
No Inventory
Low Overhead
Why would a would-be job-seeker care about those two things?
Why I’m Bothered By This
I’m bothered by this for two reasons.
1. Franchising is my life-well, my professional life.
I’m passionate about the industry, and I’m passionate about making it better…making the franchise model understandable. I want people from all walks of life to *know about franchising and to know how to buy one if they so choose.
*Read how to buy a franchise-a comprehensive article that’s an A-Z for anyone looking to be their own boss.
So, when I see abuse like this-and I think this is abuse, I get very aggravated.
When career websites…ones that target job-seekers, engage in less-than ethical behavior…as in stating something is a “job” when it’s clearly not- (it’s a franchise opportunity people), I feel that I have to share the information.
Which brings me to #2
2. It bothers me that potential job-seekers may see what’s being presented as well…a job.
I didn’t see anything about an upfront-investment. Did you?
I happen to know for a fact that it costs anywhere from $57,800-$71,900…upfront, to start a Liberty Tax franchise.
When was the last time you had to stroke a check for $50,000 in order to get a job?
I think the folks at CareerBuilder.com are doing an injustice to the thousands of job-seekers that visit their site every day…expecting to find “jobs” being advertised. Especially the ones who have been recently downsized.
They’re seeing franchise opportunities being disguised as jobs.
What do you think?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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