The Franchise King® | Learn How To Become A Franchisee

Why Paying The Franchise Fee Changes Everything


If you’ve been investigating franchise opportunities for a while, you know how much information gets thrown your way.

(This post may contain affiliate links. Please read my disclosure policy).

Even the most organized people can get overwhelmed during the franchise searching/researching/purchasing process.

But here’s the thing; the information being sent your way is kind of like the appetizer portion of a fancy 4-course dinner.



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A small portion of a food or drink served before or at the beginning of a meal to stimulate the desire to eat.”


Any small portion that stimulates a desire for more or that indicates more is to follow.”

Example: “The first game was an appetizer to a great football season.”

Got it?

But Joel, what does this have to do with the franchise fee?”

Keep going.

You’re Only Getting Limited Information

When you work with a franchise sales representative, the information she’s sharing with you is important. You’ll definitely be able to learn enough about the franchise concept you’re investigating to get a good idea of what the business does, the total investment amount and more. But there’s something you won’t get…something you can’t get. Yet.

Can you guess what it is I’m referring to?

C’mon. Try harder. Want a hint?


kfc franchise image of colonel sanders


The Recipe

Do you remember back in the day when the KFC recipe was considered a “closely guarded secret?”

Well, The Recipe is the thing you won’t get.

It’s also the thing you can’t get.

Until you pay the Franchise Fee.

As a matter of fact, you won’t get much of anything until the Franchising Fee is paid-and the franchise contract is signed.

And it’s when those two things are done that changes everything changes.

Because you’ll be the proud owner of a franchise business.

For more information on the Franchise Fee, including costs etc, read this article. (I wrote it for the U.S. Small Business Administration.)


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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is the absolute best. Do NOT engage in any franchise until you have consulted with Joel. He will save you tons of money and grief. I am absolutely convinced that if I had found Joel before I signed on all the dotted lines and spent some money with him, I would have avoided my looming crash and burn."
- Andy Mark
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