Debbie Marcello-Bernacki (pictured above) started serving seniors way back in 2007, and has made quite a name for herself in the Rochester, New York area. And, now she’s offering franchise opportunities to people who want to be involved in the senior care space.
Debbie holds a Bachelor’s degree in nursing, advanced education in geriatric care management, legal nurse consulting and life care planning. She was the 2013 Up and Coming Businesswoman of the Year, and was named a Worldwide Leader in Healthcare by the International Association of Nurses. Debbie serves as the Senior Care Expert for WHAM 1180, Fox Channel 13 and CW 16.
Let’s get to know Debbie a bit:
Debbie knows her stuff-for sure!
Tip: If you’re buying a franchise, make sure the CEO has the knowledge needed to help your franchise grow.
This Franchise Opportunity Keeps Seniors Happier At Home
Do you know how hot the senior care sector of franchising has been?
Really hot. And, the numbers tell the story.
According to the U.S. Census Bureau, the rate of growth of the elderly population (65+) in the U.S. has greatly exceeded the growth rate of the population of our country as a whole. The elderly population increased by a factor of 11, from 3 million in 1900 to 33 million in 1994. In comparison, the total population, as well as the population under 65 years old, tripled. Under the Census Bureau’s middle series projections, the number of persons 65 years old and over would more than double by the middle of the next century to 80 million. About 1 in 8 Americans were elderly in 1994, but about 1 in 5 would be elderly by the year 2030. The bottom line: The elderly population in the U.S. is growing and they need care.
Seniors Want To Stay At Home
Today’s seniors are living longer, and they want to stay in their homes. They’re happier there. Wouldn’t you be happier at home?
Debbie is on a mission.
From the Happier At Home website:
“Our focus is to keep seniors at home or their choice of residence and avoid loss of friends and possessions, loss of independence and freedom, and loss of spirit which is drained by the battles of daily living.”
“We pride ourselves on matching highly qualified, compassionate caregivers to fit the personality, interests, and culture of your loved ones. In that way we lift spirits not only of seniors, but of the family caregiver as well. “
This is the first I’ve heard of a senior care provider that tries to match the caregiver to the patient in such a deep, meaningful way. It sounds like a mismatch would be devastating to the patient.
(All of a sudden, this topic has become difficult for me to write about. I’m experiencing some guilt. Keep reading.)
I haven’t written about my dad for a while. His birthday is coming up, and I’ve been thinking about him-and what he had to go through.
I lost my dad in June of 2007. He was (thankfully) able to stay at home towards the end of his battle with cancer. But, for a period of time, he wasn’t.
Our family paid for a caregiver to “sit” with him during the night-for a period of a week or so when he was at a nursing home. Why didn’t one of us do it? Why didn’t I stay with him? Was I being lazy? Selfish? Was the potential of losing a good night’s sleep or two that important to me at the time?
I knew my dad didn’t want the female caregiver who showed up to sit with him. I could tell she made my dad uncomfortable. Heck, the lady made me uncomfortable. She didn’t look like a person who was a fit for the job. She had a sharp edge to her. At least that was my impression. And, culturally? There was no fit at all. But, still we did it. We shouldn’t have. One of us should have stayed with my dad for those nights he was in the nursing home. I learned the hard way that a cultural fit is absolutely necessary when it comes to caregivers. Debbie knows the importance of it, otherwise it wouldn’t be part of the Happier At Home mission statement.
Experts Know Things That We Don’t
That’s why they’re experts.
Debbie Bernaki is a senior care expert. She knows all about the little things that can make or break a patient’s experience.
When a family needs help for their senior loved ones, they don’t know what to look for in a provider. They just need help.
If you’re thinking of becoming the owner of a senior care franchise, my suggestion is to look for a franchisor who knows what it takes to provide the right kind of help for their patients. It will be much easier to grow your senior care franchise business if things are done right at the beginning.
A conversation with Debbie would be a good use of your time if senior care franchise ownership is in your sights.
How to Use a Franchise Opportunity Website
The 10 Commandments of Franchise Research
What You Need To Know About Franchise Consultants/Brokers