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Why The Reason You Want To Own A Franchise Can’t Be Put Into Words

reason you want to own a franchise


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Not everything has a name. Some things lead us into a realm beyond words.”

-Aleksandr Solzhenitsyn

You only think you know the reason why you want to own a franchise.

To show you what I mean, take a look at the recent conversation I had with a client.

“Donald…do you know why you want to own a franchise?”

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For sure, Joel! I want more control of my life.”

“I bet you want more freedom, too.”

That’s right. I do want more freedom.”

“Any other reasons?”

Of course. I have wanted to be my own boss for years. I think now’s the time.”

“Okay. A lot of people tell me that. That’s good.”

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I want to create some wealth, too.”

“Great. Anything else? Do you have any other reason for wanting to own a franchise?”

Yes, Joel. I really need to feel like I accomplished something. If I can successfully grow a business…my own business, that would be a great accomplishment.”

“Fantastic Donald. Those are good reasons for wanting to own a franchise-for sure. Let’s see if I can help you become the owner of a winning franchise business.”


5 Owning A Franchise Words

I heard 5 words (from Donald) having to do with his desire to own a franchise.

They are:

1. Control.

2. Freedom.

3. Be my own boss.

4. Create some wealth.

5. Accomplishment.

Those are great words. They accurately describe the reasons why most of my clients want to own a business. But there’s more. And words just don’t cut it.


The Reason Why Words Don’t Cut It

own a franchise

In reality, regardless of the words you use to describe why you want to own a franchise business-or any type of business, it’s really about how you’re going to feel when you’re the Owner.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is the absolute best. Do NOT engage in any franchise until you have consulted with Joel. He will save you tons of money and grief. I am absolutely convinced that if I had found Joel before I signed on all the dotted lines and spent some money with him, I would have avoided my looming crash and burn."
- Andy Mark
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