Joel Libava
I’ve been counseling and advising prospective franchise owners for 10 years now, but only about 20 percent of the inquiries that I receive have come from women. I really wish the percentage was higher.
And it’s not like there aren’t successful women in business.
I wonder why the percentage of women that show interest in owning their own franchise business is so low. It’s pretty pretty disappointing, actually.
I’d say that 80% of the women that I’ve worked with in my franchise advisory business were what I call “High-Potential Franchise Candidates.” That means that they had the potential to be wildly successful owners of something. For them, continuing down the corporate employment track would be an exercise in futility; they’d never reach their rock star potential. That’s because they’d be working for someone else, and therefore wouldn’t have an opportunity to shine like they could if they were their own bosses.
I guess that most women are just too chicken to take the risks required to become their own bosses.
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What else could it be?
Most of the women I talk to about franchise ownership really, really, get it. (More than most men.) They seem to intuitively understand that the franchisor is the true entrepreneur, and that they would be using the entrepreneur’s system to help them reach their own goals. But, something’s stopping most of these really sharp and very business-savvy women from digging in, and really learning about the potential they have as franchise owners. I wish I knew what it was.
It’s such a waste of talent.
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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