The Franchise King® | Learn How To Become A Franchisee

Local Bar Owners Furious: Dairy Queen Launches A Happy Hour

local bar owners are furious dairy queen launches a happy hour

(An furious local bar owner)

(This post may contain affiliate links. Please read my disclosure policy).

Your local Dairy Queen® frozen dessert franchise business wants you to spend your money at their Happy Hour instead of at Conley’s Pub & Grill-or whatever the name of your local watering hole is. Makes perfect sense. Who wouldn’t want to chase down a couple of Premium Fruit Smoothies for $2 each, instead of 3 fingers of Cutty Sark for $6?

I’m not kidding. Dairy Queen just launched a “Hardest Working Happy Hour,”and your local franchisee wants you to check it out. (While local bar owners don’t.)



Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address



 

Dairy Queen Press Release

The Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is offering DQ® fans the choice of a new Vanilla, Salted Caramel or Mocha flavored Iced Coffee; new OREO®, Caramel Chip or Midnight Mocha DQ Ultimate Frappés; and Strawberry Banana, Tripleberry®, Mango Pineapple and the new Strawberry Watermelon Orange Julius® Premium Fruit Smoothies at one of the best values in the industry. The small flavored Iced Coffees are only $1. The small, blended to perfection new DQ Ultimate Frappés and small Orange Julius® Premium Fruit Smoothies are just $2 weekdays from 2 to 5 p.m. at participating locations. While the beverages are available all day, they are value priced only during Happy Hour.

This is our biggest beverage launch ever and happy hour is a very competitive day-part across all restaurant brands. We’ve really differentiated ourselves from other QSR and beverage competitor happy hour programs by creating a stir in our space with variety, value and taste,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. (ADQ) Read more

 

DQ Targeting Late Afternoon Customers

The executive team at Dairy Queen is targeting workers who may want to pop-in for a refreshing cold coffee drink or smoothie after a harried day at the office. The company introduced a line of cold coffee drinks last month.

What do you think?

Can you see yourself stopping in your local Dairy Queen store’s Happy Hour for a refreshing cold non-alcoholic drink after a stressful day at the office?

And, are you more tempted (now) to look into owning a Dairy Queen franchise business because they’re getting into the cold coffee business?

Finally, if you’re a local bar owner, how furious are you? Do you kind of wish Dairy Queen would get out of your late-afternoon space?

 

Please Share This Article!
24Shares
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
- Gene Marks, Business Expert, Keynote Speaker
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Top 21 Franchise Opportunities
Top 33 Business Opportunities Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Your Franchise Business Plan

A 401(k) For A Franchise?

Top 10 Franchise Buying Tips
Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address