(An furious local bar owner)
Your local Dairy Queen® frozen dessert franchise business wants you to spend your money at their Happy Hour instead of at Conley’s Pub & Grill-or whatever the name of your local watering hole is. Makes perfect sense. Who wouldn’t want to chase down a couple of Premium Fruit Smoothies for $2 each, instead of 3 fingers of Cutty Sark for $6?
I’m not kidding. Dairy Queen just launched a “Hardest Working Happy Hour,”and your local franchisee wants you to check it out. (While local bar owners don’t.)
Dairy Queen Press Release
The Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is offering DQ® fans the choice of a new Vanilla, Salted Caramel or Mocha flavored Iced Coffee; new OREO®, Caramel Chip or Midnight Mocha DQ Ultimate Frappés; and Strawberry Banana, Tripleberry®, Mango Pineapple and the new Strawberry Watermelon Orange Julius® Premium Fruit Smoothies at one of the best values in the industry. The small flavored Iced Coffees are only $1. The small, blended to perfection new DQ Ultimate Frappés and small Orange Julius® Premium Fruit Smoothies are just $2 weekdays from 2 to 5 p.m. at participating locations. While the beverages are available all day, they are value priced only during Happy Hour.
“This is our biggest beverage launch ever and happy hour is a very competitive day-part across all restaurant brands. We’ve really differentiated ourselves from other QSR and beverage competitor happy hour programs by creating a stir in our space with variety, value and taste,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. (ADQ) Read more
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Do not buy a franchise until you know EXACTLY how to do thorough research.
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DQ Targeting Late Afternoon Customers
The executive team at Dairy Queen is targeting workers who may want to pop-in for a refreshing cold coffee drink or smoothie after a harried day at the office. The company introduced a line of cold coffee drinks last month.
What do you think?
Can you see yourself stopping in your local Dairy Queen store’s Happy Hour for a refreshing cold non-alcoholic drink after a stressful day at the office?
And, are you more tempted (now) to look into owning a Dairy Queen franchise business because they’re getting into the cold coffee business?
Finally, if you’re a local bar owner, how furious are you? Do you kind of wish Dairy Queen would get out of your late-afternoon space?