The Franchise King®

Local Bar Owners Furious: Dairy Queen Launches A Happy Hour

local bar owners are furious dairy queen launches a happy hour

(An furious local bar owner)

Your local Dairy Queen® frozen dessert franchise business wants you to spend your money at their Happy Hour instead of at Conley’s Pub & Grill-or whatever the name of your local watering hole is. Makes perfect sense. Who wouldn’t want to chase down a couple of Premium Fruit Smoothies for $2 each, instead of 3 fingers of Cutty Sark for $6?

I’m not kidding. Dairy Queen just launched a “Hardest Working Happy Hour,”and your local franchisee wants you to check it out. (While local bar owners don’t.)

 



Free Report:
The 3 Most Profitable Franchise Types To Own Right Now
Invalid email address
You'll also receive my FREE VIP Franchise Newsletter

Dairy Queen Press Release

The Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is offering DQ® fans the choice of a new Vanilla, Salted Caramel or Mocha flavored Iced Coffee; new OREO®, Caramel Chip or Midnight Mocha DQ Ultimate Frappés; and Strawberry Banana, Tripleberry®, Mango Pineapple and the new Strawberry Watermelon Orange Julius® Premium Fruit Smoothies at one of the best values in the industry. The small flavored Iced Coffees are only $1. The small, blended to perfection new DQ Ultimate Frappés and small Orange Julius® Premium Fruit Smoothies are just $2 weekdays from 2 to 5 p.m. at participating locations. While the beverages are available all day, they are value priced only during Happy Hour.

This is our biggest beverage launch ever and happy hour is a very competitive day-part across all restaurant brands. We’ve really differentiated ourselves from other QSR and beverage competitor happy hour programs by creating a stir in our space with variety, value and taste,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. (ADQ) Read more

 

DQ Targeting Late Afternoon Customers

The executive team at Dairy Queen is targeting workers who may want to pop-in for a refreshing cold coffee drink or smoothie after a harried day at the office. The company introduced a line of cold coffee drinks last month.

What do you think?

Can you see yourself stopping in your local Dairy Queen store’s Happy Hour for a refreshing cold non-alcoholic drink after a stressful day at the office?

And, are you more tempted (now) to look into owning a Dairy Queen franchise business because they’re getting into the cold coffee business?

Finally, if you’re a local bar owner, how furious are you? Do you kind of wish Dairy Queen would get out of your late-afternoon space?

 

Please Share This Article!
77Shares

franchise article written by joel libava
Coaching Quiz

Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
headshot the franchise king joel libava

I'm The Franchise King®, Joel Libava. For 24+ years, I've helped thousands of people avoid bank account emptying mistakes.
If you want to make a smart, informed decision on franchises to own, I can help you, too! Note:
I'm NOT a franchise broker/consultant/coach.
See how I'm different.

Recommended Reading
Introduction To Franchising
How Much Is A Franchise?
List of SBA Preferred Lenders
What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Featured Franchises!
Top 33 Business Ideas
Starbucks Coffee Franchises
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews

Free Franchise Tools
Franchise Compatibility Quiz
Net Worth Calculator

You Speak True Words
You speak true words that I knew from your book and our conversations before I began my quest. Do your research, FDD doesn’t tell the whole story, talk to franchisees and the money isn’t everything. Having taken all this into consideration I found my franchise family and am more than happy with it. "

- Wolfgang Willems, Assisting Hands Franchisee, Texas