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Franchisors may allow for some added creativity when it comes to online marketing. It depends on the franchisor.

It’s an important question to ask franchise company executives when you’re doing your research. And, it’s question #22 of my 40-part series on the best questions to ask when you’re doing your due diligence.

(This post may contain affiliate links. Please read my disclosure policy).

Will You Be Permitted To Have Your Own Business Website?”


Franchisees Need A Huge Online Presence

Today’s franchise company executives are starting to realize how important this is.

Your customers need to be able to easily find your business online, because that’s usually the first place they’re looking for information on what you have to offer.

As a franchisee, you depend on your franchisor to provide an easy path for your product or service to be found by your potential customers/clients online.
should franchisees put all their online marketing eggs in one basket

But, should you really put all of your online eggs in one basket? 

In other words, if your franchisor includes a local website for you as part of your start-up package–one that they run, is that really enough?


You May Not Understand Online Marketing

While you may understand the importance of online marketing, unless you’re actually doing it 10-12 hours a day, you may want to spend some time learning the basics.

That’s because even if your franchisor won’t allow you to set up your own website, there are other things you can do to increase the online visibility of your franchise business.

And, you may be able to implement them yourself.


How To Learn About It

The only sport I got involved in when I was growing up, (besides little league) was tennis. My father was a great tennis player, and he taught me how to play.

There are only two ways to become a good tennis player.

  1. Practice
  2. Play with someone a lot better than you

The same is true with online marketing…any type of marketing actually.

The more you do it, the better you become.

But, first you have to learn about it.

And, you need to learn from the best of the best. That’s what I did…and I’m still learning.


5 Online Marketing Resources


Lee Odden-

One of the nicest guys around, Lee’s been at it for a long time. His book has been getting great reviews, and it’s one that you should grab. His website is top-ranked.

Jim Kukral-

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Jim’s a personal friend, and a respected online marketer. He’s an idea machine; spend some time on his online marketing website, and his blog. You’ll see what I mean.

 Neil Patel-

I don’t know how Neil manages to make every post he writes, amazing. Every. Single. One. Not only is Neil a great business writer, he’s a great teacher. Read his, “7 Marketing Lessons You Can Learn From The Simpsons,” and you’ll pick up what I’m putting down.

Derek Halpern-

Derek is a fun guy. Smart, too. If you want to find out what your potential customers/clients are thinking-as they search for solutions to their problems, check out Derek’s main site, Social Triggers. Derek does a lot of his teaching on video, which is great if you’re visually inclined.

Kristi Hines

One way to learn all you can about online marketing is to subscribe to Kikolani. That’s because every Friday, Kristi does a mashup of the top articles she’s found pertaining to online marketing and related topics. Do it.


I Have A Job For You

If the marketing department at franchise headquarters won’t allow you to have your own business website, or blog, it’s your job to change their minds.

That’s because your business is your business.

Even if you feel that you’re franchisor is doing a stellar job for you, online marketing-wise, it may not be enough. Your business needs multiple touch points online. The more the merrier.

Do this.


You’ll need a host for your website or blog.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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