The Franchise King®

Franchise Opportunities: How Important Is Territory In The Scheme Of Things?

franchise opportunities territory

You’ve found a great (hopefully) franchise opportunity.

(This post may contain affiliate links. Please read my disclosure policy).

You’ve talked to at least a dozen current franchisees.

You’re starting to get excited about “the possibilities.”

You haven’t been derailed by friends and family.

You’ve discussed some potential territories with your franchise sales rep.

And, by doing that, you’re starting to realize how important territory is in the scheme of things.

Now, about that “territory…”

 

How Does The Franchisor Look At Territory?

Territory is super-important.

Not only is your potential franchise territory important when it comes to things like, size, geography, and demographics, it’s important in one other way. Here it is:

Is Your Territory Yours?
 
Go Here For A Tool That Will Help You Choose A Great Franchise Location
 
 

Franchise Opportunities: How Important Is Territory In The Scheme Of Things?

So, is your franchise territory yours?



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In other words, is it only  yours?

Or

Is it not  only yours?

In other words, is it exclusive, or can neighboring franchisees market and sell there?

This is something you may want to find out before you get too far down the franchise highway you’re cruising on.
 
franchise highway
 
You really need to read this article about exclusive franchise territories.

Did that article open your eyes up a bit? Are you thinking about calling your franchise sales rep to “double-check” on a few things? Good. That means I’ve succeeded in my goal of making sure you haven’t left any stones unturned.

 

Other Franchise Territory Questions

One of the writers at Franchise Direct just wrote an article on the topic of territory exclusivity in franchising.

The article is a good one because reading it encourages you to ask your franchise sales rep more questions about their territory model. The article also comes with an added bonus.

Holly Brochard’s article on franchise territories includes some questions (4 of them) you need to ask yourself  with regards to territory. Read Holly’s article on Franchise Direct to find out if you’ve thought things through enough regarding your potential territory.

Know this: Once you sign your franchise agreement-which will include your defined territory and any restrictions on it, you own it.

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franchise article written by joel libava
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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
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