The Franchise King® | Learn How To Become A Franchisee

My Review Of The Impact Equation

business book review of the impact equation

(Disclosure: My friend, Chris Brogan, had his publisher send me a free advance copy of The Impact Equation.)

(This post may contain affiliate links. Please read my disclosure policy).

From the 1st page of the new business book from Chris Brogan and Julien Smith:

It takes about 6 years for an apple tree to grow from a seed into an apple tree.” – Brett Rogers

That’s how The Impact Equation starts out.

I remember reading somewhere that it took co-author Chris Brogan about 8 years to reach his first 100 readers. Now, part of the reason for that has to do with the fact that Chris was blogging way before most of us. The other part…

It takes a while to build a powerful platform.

And, in the “instant” society we live in, frustration can set in early for those that are struggling to build their platforms. I experience it myself, although my platform is growing.

 

You Are A Media Creator

According to co-author Julien Smith, “We are perhaps the first generation who are not only mass consumers of media in multiple formats, but also mass creators of media.”

Chris and Julien advocate that you need to accept your role as a media creator. One only has to look at this business video…produced on the spur of the moment, to understand.

Chris, (the media creator) had a business question, so he reached out to someone he trusted to get an answer, and in his usual helpful way, made sure that others who may have had the same question had the ability to learn what he learned.

You can do the same thing.

How cool is that?

 



Free Franchise Quiz
Find Out If You Should Own A Franchise Before You Write the Check
Invalid email address


The Impact Equation: Are You Making Things Happen or Just Making Noise?

 

Exposure

You need some.

According to the authors, “The magic trick of all magic tricks is to be there before anyone even knows who you are.” They suggest that you position yourself as the go-to resource in whatever space you’re attempting to enter. And, being there early-or even first, can have a huge Impact.

There are lots of great tips in this book, like the one I just shared.

And, there’s a nice mix of tips; some are targeted towards people that are in learning mode, while others are for people that have been building their online (and offline) presence for a while.

In summation;

  • This book is about building a powerful platform. (Correctly)
  • It’s about getting maximum exposure.
  • It’s about becoming relevant in your space.
  • It’s about creating a community.
  • It’s about doing business in an ever-changing world.

 

You should grab it.

 

Please Share This Article!
4Shares
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Ideas
6-Figure Home Businesses Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Top 10 Franchise Buying Tips