The Franchise King®

This Business Book Is Not An Easy Read

Duct tape marketing site

My friend, John Jantsch, one of the best when it comes to business marketing strategies, wanted to know if he could send me a free review copy of his new book.

(This post may contain affiliate links. Please read my disclosure policy).

Of course, John. Send it over!” I told him.

Here’s my review of The Commitment Engine.


Why This Business Book is Not Easy To Read

Actually, if you totally ignore pages 31-38, The Commitment Engine is an easy read. Let me explain…

Some business books, (and their authors) are really good at explaining things…teaching us things that we can do to grow our businesses, or make them more efficient.

And, some books in the business genre do more than teach. A lot more. Like John’s new book.

The Commitment Engine gently encourages readers to do some work. But, it’s not easy work.

The cool this is that you-as the reader, have a choice. You can do the work that’s suggested in Chapter 3, or you can skip it and keep reading.

Like I did.

The 1st time I read John’s book.


Guilt Will Pay You A Visit

I only made it to around page 93.

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It was at that point that Mr. Guilt paid me a visit. He didn’t roar into my head. He kind of started to needle me, though. Little by little-until it was getting harder for me to concentrate on what I was reading. It was getting harder and harder to not go back to Chapter 3.

But, my inner strength won out, and it enabled me to finish the book without doing the recommended work in Chapter 3.

Wow…I’m strong.

And weak.


Do The Work

I knew that I’d have to do the work.

I just didn’t want to.

But, I (mostly) did what John suggested in Chapter 3 the 2nd time I read The Commitment Engine.

It’s hard work. But, it’s going to be so worth it once I finish it.

Do you want to know more about what John’s exercise in Chapter 3 is all about?

No problem.

Get the book.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
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