It looks like a done dealio. Burger King, the perennial also-ran to the Rolls-Royce of all things franchise, McDonald’s, was just sold to private equity group 3G Capital, an investment firm with strong ties to Latin America. The
fast-food chain’s chairman and CEO, John Chidsey, said the deal will
help it expand more rapidly overseas.
Burger King has well over 12,000 franchise locations globally, and according to The Huffington Post, it’s earnings have taken a hit ever since it’s main customer base, (young men between 18 and 34) have become one of the most unemployed demographic in the last year or so.
That bizarre UK Burger King shower video promotion may not have helped the BK cause. (Don’t even bother clicking the video link. It was such a bad promo, It’s now dust.)
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Find out how much BK was sold for at The Huffington Post