Build-A-Bear Workshop is hosting a year-long “Friends Count” celebration to spotlight the emotional connection created with every furry friend made. The celebration includes in-store events, charitable activities, and the launch of a brand new website, buildabear.com/stories, where Guests can share and read stories about others who have made furry friends at Build-A-Bear Workshop.
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“We cherish the many friends that we have made throughout the years and we could not be where we are today without our Guests, partners, and associates,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We would like to thank these special friends for their continued support and dedication to Build-A-Bear Workshop and look forward to making the next 100 million furry friends!”
Build-A-Bear Workshop is kicking off the “Friends Count” festivities with:
- The new Cele-bear-ation Teddy available in Build-A-Bear Workshop stores and online at buildabear.com®. This limited edition Collectibear® symbolizes all of the friends that have been made at Build-A-Bear Workshop, as well as friends to be made in the future. It includes a limited edition collectible pin.
- Through March 5, Guests can enter The Ultimate Build-A-Party® Sweepstakes and have a chance to win a trip to meet Victoria Justice, popular teen actress, singer and Build-A-Bear Workshop brand ambassador. The winners will meet Victoria Justice in Los Angeles and have The Ultimate Build-A-Party with five of their friends. Guests may enter at any participating Build-A-Bear Workshop store or online at buildabear.com/sweeps.
- A special “Friends Count” song, written especially for this celebration, and performed by Victoria Justice. The song is available to download when Guests make a $1 donation to St. Jude Children’s Research Hospital®, one of the world’s premier pediatric cancer research centers, which Build-A-Bear Workshop has supported since March 2011.
(Me and Ben Spark’s Eva Bear, BlogWorld 2010, Las Vegas)