Burgerfication

From a franchise press release

The better burger segment has its first serious contender – a true force to be reckoned with in the $68 billion burger segment. Led by a trio of industry veterans with decades of five-star restaurant experience, BurgerFi, a sustainable, fast-casual concept focusing on gourmet, all-natural Angus beef burgers in a hip, urban setting, has more than 100 signed deals secured in its first year of franchising alone and continues to attract high-level, business savvy investors looking to open single or multiple units around the country.

“We set out to lead the `BurgerFication of the Nation’ by changing how people think about burgers,” said Dave Manero, BurgerFi’s Chief Concept Officer and co-founder. “Every time a BurgerFi opens, the community embraces the brand. There’s a huge buzz. From the high-quality food to the upbeat atmosphere to the sustainable model, wherever we open, people love everything about us,” noted Manero, owner of David Manero Restaurants and Vic & Angelo’s, as well as a former development manager for Wolfgang Puck and owner of numerous restaurants in his native Connecticut.

From BurgerFi.com

A BurgerFi urban roadside burger stand combines the energy and spirit of the 50’s and 60’s burger stand with an updated modern decor. BurgerFi is changing the way America eats burgers. They produce an all-natural Angus burger which is delicious and guilt free, with taste unlike any burger you have ever eaten.

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Angus. Guys.