Joel Libava
Blaze Pizza, one of America’s fastest-growing fast-casual pizza chains, has launched an innovative app and loyalty program to accelerate its digital transformation strategy.
The new solution, developed in partnership with Thanx, creates a seamless experience for both customers and staff while driving increased revenue for franchisees across its 270+ locations.
Since its founding in 2012, Blaze has built its reputation on custom-built pizzas made with fresh ingredients.
Now, the brand is investing in technology that meets evolving consumer expectations while simplifying operations for its franchise network.
The Blaze Pizza Digital Partnership And Transformation
From the Press Release on the Blaze Pizza Digital Transformation:
The transition to Thanx’s platform successfully migrated over five million existing rewards members to a more dynamic and personalized experience. “Our partnership with Thanx is about delivering an effortless and rewarding experience for our guests while giving our franchisees the tools they need to drive growth,” explained Christian Kuhn, Chief Marketing Officer at Blaze Pizza.
With that in mind, key improvements include a frictionless checkout process that eliminates the need to scan receipts or remember passwords, with credit card linking for automatic rewards. The platform maintains popular rewards while preparing to introduce exclusive benefits like members-only merchandise and secret menu items.
For franchisees, this technology upgrade represents a significant shift from a fully customized tech stack to a streamlined platform that reduces costs and development time. Updates that previously took months can now be implemented in days, allowing for rapid enhancements to digital offerings.
The integration with the Qu Unified Commerce Platform ensures a seamless loyalty experience across all locations, empowering staff to instantly recognize and reward guests while maintaining Blaze’s signature fast service. The result is an effortless, data-driven experience built on real-time insights and operational precision.
Blaze’s Fast-Fire
This digital investment and transformation reinforces Blaze’s brand pillars of “Fast Fire” (180-second cook time) and customization while strengthening first-party digital ordering channels. The enhanced loyalty program is designed to drive higher-margin transactions and long-term customer loyalty.
Looking ahead, Blaze Pizza plans to continue evolving the app experience with fresh features and branding updates, leveraging guest behavior data to deliver increasingly personalized experiences.
Finally, by investing in innovative digital solutions, Blaze Pizza strengthens its leadership position in the fast-casual industry while creating value for guests, simplifying operations for staff, and driving sustained success for franchisees.
(Main image courtesy of the Blaze Pizza website)
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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