Joel Libava
One reason that you’re not selling as many franchises as you projected you would, is this;
You don’t know what today’s prospective franchise buyer’s want. You only think you know.
Are you mad at me for even suggesting that? Good. Now, get over your anger, and go to the nearest mirror in your office, your home…heck, even the one in your vehicle, and do this;
Look in the mirror and say this out loud;
“I know exactly what today’s prospects want!”
Continue Learning About Franchising
Check out these important franchise trendsGet the latest franchise research tips
Learn how to choose the right franchise for you
Educate yourself about some of the franchise legal stuff
Get specific advice on owning and operating a franchise
How did that feel?
Now, on a 1-10 scale, #10 being, “100% confident,” and #1 being, “I need to learn a lot more about what today’s franchise buyers really want,” what number do you feel you’re at?
Really?
The problem is that you don’t know what’s going through their minds.
I do.
Are You Open to Some Franchise Marketing Ideas?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
Note: When you buy through links on this website, we may earn an affiliate commission.
