With very little effort on my part, I’ve been able to uncover some amazing franchise industry statistics regarding the success rates of all the franchise businesses in the US.
And, I do mean amazing….
Look what I’ve been able to find;
1. From PaloAltoOnline
“Success rates appear to back them up: “The No. 1 reason businesses fail is lack of cash for working capital. After 10 years, only 16 percent of existing start-ups are still in business. With franchises, it’s 90 percent,” said Katie Fagan, franchise consultant for FranNet, a franchise consulting group in San Jose.”
2. From a Tweet
“A franchise is one of the less risky type of business available. More than 80% of franchisees are successful.”
3. From a business brokerage website
“Franchises have the highest success rates and the lowest failure rates of any business in North America today! Over 95% of all franchises are still in business after five years because they all come with built-in proven success formulas used by franchisees across the country.”
This is great news!
Except that none of those franchise statistics are true.
A few years ago there were so many franchisors telling people verbally, (and in their marketing brochures-and on their websites) that there was a, “95% success rate in franchise businesses,” the International Franchise Association had to jump in and draft a formal letter to it’s entire membership. Read what the IFA letter said.
Wait. I made an error in the paragraph above. I wrote that, “a few years ago…” The examples I shared with you were found in the last few days. That’s a problem. And, it’s an industry-wide one.
A simple scan of some of the cheaper-looking websites that some of the franchise brokerage outfits include as part of their, “Start-Up Packages,” are very telling. Newer franchise brokers and, “Consultants,” regularly copy and paste paragraphs of gunk that cite franchise success statistics from 20-30 years ago. (That have since been been disproven.)
I showed you #3 examples, but #2 was the one that got me started. As I was scanning Twitter-(please follow me @FranchiseKing) for franchise business-related discussions last week, I ran across that Tweet about franchise success rates, and I kind of went off. Actually, I went off a little more gently than my normal rant-first-re-group-later-style. I calmly Tweeted back this;
“Please, if you’re going to spit out 80% franchise success rates, let us know where you got that info. #geez” via @FranchiseKing”
The franchise broker who Tweeted out the falsehood then wrote that, “the 80% success rate came from the SBA website.” Fair enough. But, it came from 1991. This is 2011. The letter from the IFA telling it’s franchisor members not to use these statistics anymore was written and sent to the membership in 2005. (The broker who Tweeted that out has since Tweeted me back saying, “You are right.“)
This is a Big Deal
If you’re one of the thousands of people that are thinking about buying a franchise someday, and you read about the 80% and 90% success rates in franchising somewhere, do you think that you may be a little more inclined to pick up the pace on your search for a franchise?
I’ve written the following before (in many different articles on franchising over the years) , and it bears repeating;
Investing in a franchise is risky. Investing in any type of business is risky. That’s why more people don’t do it!
What have you heard about franchise success rates? Have you been to franchise websites where stats like these are still being used? Name them!
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