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Korean Coffee Franchise In New Jersey Be Like

coffee franchise


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Why would a coffee franchise that originates in South Korea open up in New Jersey? How is that a fit? Why New Jersey?

I didn’t even know Koreans drank coffee. Silly me: I figured tea was their hot beverage of choice.




That’s the name of the new coffee franchise that’s invading our shores.

Kidding. Not “invading.” But, still…

From their website:

We model ourselves after the traditional European coffee houses. Caffebene is a destination of rest and relaxation amid the hectic scene of city living.”

Now I’m really confused. Europe? I thought this was a Korean concept.

branding help

Aren’t you confused?

Seriously: A Korean coffee franchise located in New Jersey of all places, based on a traditional European coffee house?

I hope the coffee is good life-changing.


Korean Coffee Franchise In New Jersey Be Like

I’ll try to look at some of the positives of this new franchise concept.

Here’s one. It looks like they do cool Grand Openings…

caffebene grand opening

I can see a crowd of people hanging out at a coffee shop listening to jazz. For sure.

I like it.

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Their sweets menu looks well…sweet. Here.

I’m getting more enthusiastic now.


1,000 Franchise Locations

Caffebene is a global brand. It’s just new in the U.S.

From a Press Release:

Caffebene was originally founded in South Korea in 2008. There are more than 1,000 locations worldwide with almost 100 locations being in the United States, most of which are in New York City. New Jersey has several locations including Palisades Park, Fort Lee, New Brunswick and Hoboken. A second location is coming soon to Fort Lee, and the coffeehouse franchise hopes to open shops in Tenafly, Princeton, Jersey City, Edison, and in the American Dream Meadowlands shopping mall in Carlstadt, according to its website.”

Big plans for expansion be like-good.

When franchises open local jobs get created.

The local tax base expands.

Plus, coffee shops are pretty cool.

Especially when live music is included.

This new Korean coffee franchise be like


Speaking of jazz…enjoy some from Jean-Luc Ponty.


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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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