Joel Libava
Why?
Why would a coffee franchise that originates in South Korea open up in New Jersey? How is that a fit? Why New Jersey?
I didn’t even know Koreans drank coffee. Silly me: I figured tea was their hot beverage of choice.
Caffebene
That’s the name of the new coffee franchise that’s invading our shores.
Kidding. Not “invading.” But, still…
From their website:
“We model ourselves after the traditional European coffee houses. Caffebene is a destination of rest and relaxation amid the hectic scene of city living.”
Now I’m really confused. Europe? I thought this was a Korean concept.
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Aren’t you confused?
Seriously: A Korean coffee franchise located in New Jersey of all places, based on a traditional European coffee house?
I hope the coffee is good life-changing.
Korean Coffee Franchise In New Jersey Be Like
I’ll try to look at some of the positives of this new franchise concept.
Here’s one. It looks like they do cool Grand Openings…
I can see a crowd of people hanging out at a coffee shop listening to jazz. For sure.
I like it.
Their sweets menu looks well…sweet. Here.
I’m getting more enthusiastic now.
1,000 Franchise Locations
Caffebene is a global brand. It’s just new in the U.S.
From a Press Release:
“Caffebene was originally founded in South Korea in 2008. There are more than 1,000 locations worldwide with almost 100 locations being in the United States, most of which are in New York City. New Jersey has several locations including Palisades Park, Fort Lee, New Brunswick and Hoboken. A second location is coming soon to Fort Lee, and the coffeehouse franchise hopes to open shops in Tenafly, Princeton, Jersey City, Edison, and in the American Dream Meadowlands shopping mall in Carlstadt, according to its website.”
Big plans for expansion be like-good.
When franchises open local jobs get created.
The local tax base expands.
Plus, coffee shops are pretty cool.
Especially when live music is included.
This new Korean coffee franchise be like
Okay.
Speaking of jazz…enjoy some from Jean-Luc Ponty.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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