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This Always Happens Two Weeks Before You Buy a Franchise

happens right before you buy a franchise

It’s insidious, really.

(This post may contain affiliate links. Please read my disclosure policy).

I’m referring to the thing that always happens a couple of weeks before you buy a franchise.

And it is a “thing.”


Should i really do this? Are my reasons good enough? WHAT IF I LOSE EVERYTHING? I hope he’s okay with this. Maybe i should talk to more people before i do this. I know i’m doing the right thing. I HATE MY JOB SO MUCH! this is crazy. this is the craziest idea i’ve ever had! maybe i should wait until i have more money saved. what if i can’t pay the loan back? can i get out of my franchise contract if i have to? can i really wait a year until i start making a little money? WHAT IF I FAIL?”


What if this franchise is a lousy one? have i talked to enough franchisees? maybe i should just look for another job. what will we do if this doesn’t work out? what if i never make money with this business? what if the business turns out to be a fad? MAYBE I SHOULD LOOK AT MORE FRANCHISES. what if the franchise company is hiding something from me? should i really get an SBA loan? Maybe i SHOULD use some of my retirement money to fund the business. I just don’t know!”

This Always Happens Two Weeks Before You Buy a Franchise

Basically, the voice inside your head awakens. And right away, it tries to talk you out of what you may be about to do.

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The best part for a franchise buyer??

It almost always shows up immediately after you pat yourself on the back for the thorough job you did with your research. (Here comes the tough part)

You need to decide if you should listen to that voice…or ignore it, and do what you set out to do.


You’re not sure?


Are you starting to have doubts?

If so, do this…


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Re-Visit What You’ve Done

The best thing to do (when you’re having doubts about something) is to re-visit the things you’ve done up to that point. It won’t take long, and you’ll sleep better knowing that you took a second look.

For example, is the franchise opportunity you’re interested in potentially buying well within your budget? And:

Finally, does what you’re about to do feel right?

Want a second opinion?

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
“The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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