Joel LibavaSo, you think you have this franchise thing all figured out, huh?
(Like this young couple, who just bought their turn-key business?)
After all, you’re both very, very successful executive-level type franchise buyers. You’re no dummies. You’ve helped your employers grow their businesses, tremendously. (Which begs the question, why the heck did they downsize you?)
You’re actually a really good fit for the franchise business model.
But, before you light your cigars, pop the cork of your 96′ Dom Perignon, or do some double back- flips, hold on for one more minute. I’ve got some news for you…
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In your excitement to “become your own boss,” you forgot to check a couple of things out. It happens; you’ve never done anything this big before.
Let me take you back to when you first started shopping around for franchises to buy.
- You checked out some of the absolute best franchise portals.
- You grabbed a few free franchise eBooks.
- You even spend a couple of hours over at Franchise.org
But, you really forgot to check on a couple of things……a couple of words.
Turn-Key.
You see, the words, “Turn-Key” only exist in brochures and on webpages.
Is it starting to come back to you now? Now do you remember why you decided to jump on this franchise opportunity?
Be Your Own Boss!
Invest in a Turn-Key Opportunity!
Join Hundreds of Satisfied Franchisees!
Your week of training at the corporate office went pretty well, right? No big surprises.
Well actually there was that one little surprise. That was the one in which you found out that the franchise business you chose really isn’t “Turn-Key.” As a matter of fact, it’s not even close to being a “Turn-Key” business.
It’s the system itself that’s the “Turn-Key” part. Not the actual business.
You’re the one who’s going to be “Turning the Key.”
Every day.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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