The Franchise King®

The Two Words That Don’t Exist In Franchising

So, you think you have this franchise thing all figured out, huh?

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(Like this young couple, who just bought their turn-key business?)

After all, you’re both very, very successful executive-level type franchise buyers. You’re no dummies. You’ve helped your employers grow their businesses, tremendously. (Which begs the question, why the heck did they downsize you?)

You’re actually a really good fit for the franchise business model.

But, before you light your cigars, pop the cork of your 96′ Dom Perignon, or do some double back- flips, hold on for one more minute. I’ve got some news for you…

 

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In your excitement to “become your own boss,” you forgot to check a couple of things out. It happens; you’ve never done anything this big before.

Let me take you back to when you first started shopping around for franchises to buy.

But, you really forgot to check on a couple of things……a couple of words.

Turn-Key.


You see, the words, “Turn-Key” only exist in brochures and on webpages.

Is it starting to come back to you now? Now do you remember why you decided to jump on this franchise opportunity?

 



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Your week of training at the corporate office went pretty well, right? No big surprises.

Well actually there was that one little surprise. That was the one in which you found out that the franchise business you chose really isn’t “Turn-Key.” As a matter of fact, it’s not even close to being a “Turn-Key” business.

It’s the system itself that’s the “Turn-Key” part. Not the actual business.

You’re the one who’s going to be “Turning the Key.”

Every day.

 

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About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.

Note: When you buy through links on this website, we may earn an affiliate commission.
headshot the franchise king joel libava

I'm The Franchise King®, Joel Libava. For 25 years, I've helped thousands of people avoid bank account emptying mistakes.
I'm blunt, ethical, slightly sarcastic, and I'm not hard-sell.
That said, if you want to make a smart, informed decision on franchises to own, I can help you a lot. Note:
I'm NOT a commission-based franchise broker, consultant or coach.
See how I'm different.

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