Joel Libava
(The Franchise King's Clothes)
That brilliant recovering attorney, Brian Clark of CopyBlogger, may approve of the title of this blog post.(I hope so!)
According to Lisa Kanarek, one of the nation’s leading home office experts and the author of five books, "Working Naked® refers to the fact that when you start working from home, you’re stripped of all corporate support including an administrative assistant, technical staff and even the office busybody to keep you in the loop. In other words, you’re left naked."
If you're a home-based small business owner, you may feel naked, too.
Lisa asked me to write a guest post on her Working Naked® blog. She wanted me to write about the differences between a franchise business that's home-based, vs. a non-franchise business that's home-based.
I wrote that "people who are looking at franchises are looking to get into business for the same reasons that people looking at non-franchise businesses are. But, it’s also about speed; speed to market."
Speed. Lately, when folks ask me about the advantages of investing in a franchise business, I've been talking about the often-overlooked advantage (and it's a clear advantage) of "speed to market."
Opening up a franchise business in your local area will allow you to get up and running, quickly. The system's all in place; you don't have to invent it yourself.
Could that save you some time? Could having a strong, (and proven) system, help you crank your business up faster?
If you've been a loyal reader here, you know that I have to bring up the dark side, too.
There are disadvantages to a home-based franchise business. To learn what they are, you'll have to go to my guest post on the Working Naked® blog.
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About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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