Joel Libava
I’d like you to join me on December 25th, 2010, for a history-making restaurant franchise boycott.
The executives at McDonald’s headquarters must really think they’re special. How much more can the American consumer take? This is getting ridiculous. It’s time for all of us to fight back!
Would you like to find out what this is all about? Join me, as I explain…..
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This is about marketing. Damn good marketing. As a matter of fact, the executives at the Oak Brook, Illinois headquarters of what’s probably the most successful and dominant franchise business ever conceived, should be writing huge bonus checks to the entire McDonald’s marketing team, today!
All of the hoopla over McDonald’s Happy Meals is a joke. It’s been suggested that including toys in those evil Happy Meals is just well…evil.
CSPI
A group calling itself The Center for Science in The Public Interest (CSPI) wrote the executives at McDonalds a letter stating that, “McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to pester their parents to bring them to McDonald’s.”
First of all, whoever thought up the name of this “group” isn’t playing with a full deck. It’s the most ridiculous anti-something group name I’ve ever heard. The Center for Science in The Public Interest? Huh?
And don’t you ever call my kid an unpaid drone. Idiots. She gets an allowance. And she hardly ever asks to go to McDonald’s. She knows that most of the food there is not too good for her. She also knows that it’s fast. (I’m usually the one suggesting a trip to the McDonald’s drive-thru, you freaking geniuses. And, Happy Meals weren’t even around when I was a kid. I just love their hamburgers and fries.)
On the other hand, maybe the executives at McDonald’s do have a fiendish plot to destroy our children forever. Read this, and you’ll see what I mean.
You also need to know about the fine article that was just written on PBS.org in defense of the evil, awful Happy Meal toy.
In summation, the real reason that I’m proposing The December 25th McDonald’s Boycott is because of their marketing. Their franchise marketing is too good, and it’s unfair to all of their competitors. Boycott them! Toys with meals. For kids, no less.
It’s one of most brilliant franchise marketing ideas, ever.
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By the way, I don’t think your local McDonald’s franchisee is open on December 25th.
Thoughts?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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