Joel Libava
Check out this story about Paris Baguette’s success as a global bakery-café.
For starters, this food franchise now has over 4,000 locations worldwide, and is experiencing phenomenal growth in North America.
Boasting nearly 190 bakery cafés across the U.S. and Canada, the brand continues its impressive expansion.
In the third quarter alone, 32 new cafés opened their doors, including their first Tennessee location, bringing the year’s total to an impressive 32 new openings.
This expansion is fueled by a strong franchise program; 53 new franchise agreements were awarded in Q3, resulting in a total of 118 new franchise deals for the year.
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Paris Baguette’s Success
Paris Baguette’s success isn’t solely about numbers. The company is equally focused on internal development and strengthening its relationships with franchise partners. This commitment manifested in their inaugural franchise convention, “Layers of Success,” held this past August in Las Vegas.
The event brought together franchisees, corporate leadership, and vendor partners to celebrate achievements and strategize for future growth.
Further solidifying their commitment to growth, Paris Baguette promoted Brian Egan to Vice President of Development and welcomed Norm Ginsberg as Vice President of Operations.
Furthermore, CEO Darren Tipton expressed his enthusiasm for the brand’s trajectory, highlighting the signing of 14 new leases in Q3 and projecting the opening of approximately 20 more cafés before year-end, including their 200th North American location. This significant milestone underscores their commitment to expansion across the continent.
Big Increase In Paris Baguette’s Loyalty Program Members
This success is further reinforced by a nearly 25% increase in loyalty program members since its relaunch in mid-July, now boasting over 650,000 members, and double-digit system-wide sales growth.
Looking ahead, Paris Baguette is preparing to delight customers with a tempting array of fall and winter treats, including special Thanksgiving cakes and festive holiday offerings.
Finally, with a strong leadership team, a thriving franchise network, and a loyal customer base, Paris Baguette is well-positioned for continued success in key markets like California, New York, and Massachusetts, and beyond. The future looks undeniably sweet for this expanding brand.
Have you tasted any sweets from Paris Baguette?
(Top image courtesy of Paris Baguette franchise website)
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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