Huddle House, a beloved all-day breakfast franchise known for its freshly prepared, home-style meals, is making waves with a historic 20-unit franchise deal across Texas.
This landmark deal is the largest in the brand’s history and highlights the growing appeal of Huddle House’s scalable franchise opportunities.
About The Huddle House 20-Unit Agreement
The agreement is spearheaded by WE Food Enterprises Hospitality Group LLC (WE Foods), a company recognized for its innovative, people-focused processes and technological advancements.
With plans to expand Huddle House throughout the Lone Star State, WE Foods is gearing up to open the first location in Spring, TX by June 2025, followed by three more openings in the surrounding areas that same month.
Justin Criswell, financial executive and CIO of WE Foods, is at the forefront of this exciting venture.
With over two decades of experience in management and corporate finance, Criswell has a proven track record for driving growth and achieving results.
He expressed enthusiasm for partnering with Huddle House, stating, “Our team has extensive experience in the restaurant industry, and we have actively sought the right franchise opportunity. Huddle House stood out to us because of its values and mission. We aim to create a welcoming hub for colleges, local schools, and families while providing meaningful job opportunities for students.” Read Press Release
Christian Hanks, another key player in WE Foods, emphasized the group’s attraction to Huddle House’s exceptional value, diverse menu, and community-oriented atmosphere. “My passion lies in delivering outstanding customer experiences that foster a sense of community. I look forward to cultivating an inviting atmosphere that keeps our customers coming back,” Hanks shared.
Shared Excitement About Huddle House’s 20-Unit Agreement
Natalie Hansen, Senior Director of Franchise Development with Ascent Hospitality Management, expressed excitement about the partnership.
“We are thrilled to celebrate such a historic win for our brand as we expand our footprint across Texas. WE Foods have been exceptional throughout this process, and we know they will be outstanding operators.”
Peter Ortiz, Chief Development Officer at Ascent Development, remarked, “This franchise agreement marks a significant milestone for Huddle House and showcases the success of our development team. WE Foods represents the ideal franchise partner, dedicated to operational excellence and positive guest experiences.”
For more information about Huddle House and franchising opportunities, visit HuddleHouse.com or follow them on social media @HuddleHouse.
(Main image courtesy of By Harrison Keely – Own work, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=149363570)