Joel LibavaMore and more franchise companies are turning to online marketing to help grow their brands, and Constant Contact, a leading provider of email marketing solutions, is working hand in hand with over 100 franchisors…..
{This franchise blogger uses Constant Contact himself, and loves it!}
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In this tough economy, it is nice to see some companies are actually growing! Like for instance, Constant Contact!
Constant Contact is announcing that they have achieved a 104-percent year-over-year customer billing growth in its franchise program (as measured between September 2007 and September 2008) and now serves more than 100 individual franchise brands. With a combination of rapid growth in the franchise industry and the need for businesses to find affordable marketing solutions, franchise businesses make up a growing portion of Constant Contact�s overall customer base. The Company has been particularly successful in adding child, senior care, pet and home services industry franchisors.
�In this challenging economic climate, franchise businesses are fast recognizing the benefits of affordable, effective email marketing solutions,� said Kevin O�Brien, director of franchise development for Constant Contact, Inc. �We�re seeing tremendous interest in Constant Contact�s email marketing as well as our online survey solutions. Franchise users understand the value of a two-way dialogue both within the franchise family and with their customers. Our tools allow them to communicate more effectively while supporting their continued growth.�
Franchise organizations are drawn to Constant Contact as a means to maintain brand consistency across their franchise locations while providing them with a proven tool to help market directly to their customers. As an additional service, Constant Contact works with franchisors to design custom templates for newsletters, promotions and other types of communications, which they can then share with their franchisees. Franchisors are able to pre-load approved content in a template which ensures a consistent message and helps franchisors get up and running quickly. Individual franchise owners can then easily send out professional, branded email campaigns to local customers that are customized with their specific information, promotions, or local opportunities.
For more information on how Constant Contact's affordable and effective email marketing programs can help you stay top of mind with your client's, customers, and franchisee's, just go here.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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