To Whom It May Concern,
It’s come to my attention that your donuts don’t taste very good. And I have proof.
Earlier today, I stopped by my local Dunkin’ franchise business and ordered a cup of coffee and a maple donut. To put it bluntly, it was papery and lacked moisture. It was certainly not what I had expected, although the maple-flavored frosting wasn’t bad.
Note: I went to the drive-through. Happily, I was in and out in 6 minutes. Good job. Back to your donuts…
Admittedly, I’m within driving distance of Biagio’s Donut Shop & Pizzeria, a Cleveland, Ohio favorite. Biagio’s pretty much sets the standard for donuts in these parts.
“There is no better donut in the world! Have been going here since I was 8 years old and the donuts have remained just as delicious as the first time I had one in the 90s. These donuts could create world peace!” (A review of Biagio’s from their Facebook Page.)
Dunkin’ Can Do Better
To be sure, I know that this letter isn’t coming to you at the best time. That’s because I saw that you recently removed the word “Donuts” from your brand. Are you thinking of not selling donuts anymore? I hope not. They’re still part of your brand. Right?
But if I’m wrong, if you really are thinking of discontinuing the “donut” part of your business, you can go ahead and place this letter in your shredder. Pretend you never got it.
But if your franchisees are going to continue to serve donuts, could you please put a little more oomph into your recipe. Wouldn’t it be great if your company was known for it’s great coffee and amazing donuts?
I bet your franchisees would benefit. A lot!
P.S. Please leave Biagio’s alone. They’re not a threat to Dunkin’.
But apathy is.