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Dutch Bros Coffee Franchise Wizardry Unveiled: What Sets Them Apart?

Dutch Bros franchises GPDowntownstore

(Images of a Dutch Bros Franchise & their corporate logo are courtesy of Wikipedia)

Dutch Bros Coffee wordmark

Coffee culture isn’t just about a cup of joe; especially when we’re talking about Dutch Bros Franchises.

It’s an experience, a community, and a daily ritual for millions of people around the world.

(This post may contain affiliate links. Please read my disclosure policy).

And in the realm of drive-thru coffee chains, Dutch Bros Coffee has not only brewed a myriad of exceptional beverages, but also crafted a unique franchise opportunity for passionate individuals who want the freedom of owning a business.

A Sip of History

Picture this: it’s 1992 in Grants Pass, Oregon, and two brothers, Travis and Dane Boersma, kickstart what may just be a coffee revolution from the back of a modest double-head espresso machine.

Fast forward to today, and Dutch Bros has evolved into a powerhouse of drive-thru coffee culture with a distinctively vibrant ethos and a nationwide presence.

Dutch Bros mainly operates through drive-thru locations, which allows for quick and convenient service. They prioritize speed without compromising quality and customer interaction.

From what I can tell, Dutch Bros has continued its expansion, primarily in the western U.S., with plans for further growth.

But you need to check with Dutch Bros franchise headquarters for the details of where they’re expanding their franchise footprint.

And speaking of franchising, here’s what it will cost you to own and operate a Dutch Bros coffee franchise.

How Much Does A Dutch Bros Franchise Cost?

The initial cost to open a Dutch Bros coffee franchise business in your local area ranges from $150,000 – $500,000. That includes a $30,000 franchise fee. In addition, you’ll need to have a net worth of $500,000, along with access to $150,000 in cash. There’s more.

Your ongoing monthly royalty fees paid to headquarters are 5% of gross sales or $1,300, whichever is higher. Now you probably won’t like this next part.

Where Dutch Bros Franchises Get Weird

All franchisees must be employees of Dutch Bros Coffee first and demonstrate their desire to own their own franchise business location and financially qualify.

The Dutch Bros Franchise Business Model

Dutch Bros mainly operates through drive-thru locations, which allows for quick and convenient service.

According to Trust Pilot:

Fun friendly and fast service and the 911 freeze white chocolate mocha is like drinking heaven in a cup.”

The best coffee chain out there! Friendly employees and delicious drinks every time.” More

Brewing Coffee And Community

What sets Dutch Bros apart?

In a nutshell, it’s their menu innovation and company culture.

From the classic brews to their signature secret menu items, Dutch Bros’ menu is a canvas for lots of creativity, allowing customers to craft personalized, Instagram-worthy drinks.

dutch bros franchises and the community
(From The Dutch Bros Coffee Instagram Page)

But it’s not just about the awesome beverages; it’s about the vibe.

Picture this: friendly baristas, upbeat music, and a dose of positivity with every cup.

In essence, the Dutch Bros Coffee experience is synonymous with positivity, infectious energy, and genuine connections. It’s a place where customers aren’t just faces in cars; they’re part of a high-energy, tight-knit coffee community.

The coffee company serves smiles, supports a plethora of local causes, and fosters genuine connections.

Their emphasis on people-first philosophy resonates not just with customers but with the local communities they serve. There’s more. 

“Drink One For Dane”

After Travis’s brother and co-founder Dane Boersma passed away from Lou Gehrig’s disease in 2009, all Dutch Bros. drive-through locations donate one day’s profits in May to the Muscular Dystrophy Association.

It’s done through a fundraiser titled “Drink One for Dane.”

Additionally, Dutch Bros holds a fundraiser called “Buck for Kids Day”. One day each September, Dutch Bros Coffee donates $1 from every drink sold to local youth-oriented non-profit organizations. That’s impressive. But there’s more. 

Since 2014, Dutch Bros Coffee franchises have supported breast care awareness and has made more than $1.6 million in donations.



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And finally, to help fight food insecurity in local communities, each Valentine’s Day, the coffee hops donate $1 from every drink sold to local organizations.

The Dutch Bros Coffee Story Continues

Dutch Bros Coffee isn’t just another coffee franchise; it’s a movement.

It’s about crafting remarkable coffee through all of their franchise locations, creating memorable experiences, and building vibrant communities.

And in the case of Dutch Bros, the franchise model isn’t just about serving coffee; it’s about serving a purpose—a purpose steeped in positivity, connection, and passion for people.

As Dutch Bros continues to spread its wings and paint more communities orange (their signature color), the opportunity for entrepreneurs to be part of this caffeinated revolution grows.

But getting the ball rolling requires you to be employed by the franchise owner of one of the 700 or so Dutch Bros Coffee franchise business locations first. 

And looking at the fact that there are 700 franchise locations, their model is obviously working. 

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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