Joel LibavaFor Franchisees;
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I know it’s tough out there, and the last thing you want to do is spend more money. But, as a small business owner, you must. Don’t be cheap. Find local advertising methods that can work for you, and use them! You want to continue working for yourself, right?
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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