Joel Libava
With all the complaints about McDonald’s food being bad for us, you would think that business would be lousy at all of their franchise locations.
Wrong.
McDonald’s corporate attorney’s, who’ve been seen leaving Lawyer Rehab Lounges in droves after having to deal with things like this being lodged at them, are pretty thrilled to hear the good news from the US stock market.
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McDonald’s posted second quarter 2011 earnings of $1.35 per share, beating the Zacks Consensus Estimate of $1.28. In other words, the crushed it in Q2.
Are you surprised? Even as some Previa-driving Mom’s continue to moan and complain about things like high-fat content, stupid amounts of calories being dispensed in Happy Meals, etc. etc., they’re obviously still the ones frequenting local McDonald’s drive-thrus. (Unless you can convince me that it’s not them.)
Anyway, if news posts that include lots of numbers get you excited, here’s the one I used to dispense this information. To you.
Or maybe you’d like to learn about The McDonald’s Empire.
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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