Joel LibavaSummertime is the best time to talk about frozen desserts. Whether it’s frozen yogurt, soft serve ice cream, or good old-fashioned popsicles, when it’s hot outside, consumers crave frozen treats.
The question is this; will they visit a frozen yogurt franchise shop and pony up $3 or more when the mood strikes?
Or, are frozen yogurt franchises cold?
It sure doesn’t seem like frozen yogurt franchises are losing their luster. Carol Cohen, a fellow Clevelander and a cool friend, tipped me off to the newest frozen yogurt franchise to hit our area, a couple of weeks ago.
It seems that a local shopping center developer (Bob Stark) has purchased the rights to open 30 Menchies frozen yogurt franchises in Northeast Ohio. They’re a chain out of Encino, California.
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Menchies franchises are by no means alone in their quest for world frozen yogurt domination. My area has several more entries to the market arriving any day. Look
My question to you is this;
Is this sustainable? Is there going to be a danger of overcrowding? Are the questions I’m asking even important?
Or, am I all wet? And, have you seen this great Franchise Infographic, yet?
The reason I’m wondering is because of a post I wrote last Spring about a pretty hot frozen yogurt franchise market. It’s over at Open Forum by American Express.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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