Joel LibavaSummertime is the best time to talk about frozen desserts. Whether it’s frozen yogurt, soft serve ice cream, or good old-fashioned popsicles, when it’s hot outside, consumers crave frozen treats.
The question is this; will they visit a frozen yogurt franchise shop and pony up $3 or more when the mood strikes?
Or, are frozen yogurt franchises cold?
It sure doesn’t seem like frozen yogurt franchises are losing their luster. Carol Cohen, a fellow Clevelander and a cool friend, tipped me off to the newest frozen yogurt franchise to hit our area, a couple of weeks ago.
It seems that a local shopping center developer (Bob Stark) has purchased the rights to open 30 Menchies frozen yogurt franchises in Northeast Ohio. They’re a chain out of Encino, California.
Menchies franchises are by no means alone in their quest for world frozen yogurt domination. My area has several more entries to the market arriving any day. Look
My question to you is this;
Is this sustainable? Is there going to be a danger of overcrowding? Are the questions I’m asking even important?
Or, am I all wet? And, have you seen this great Franchise Infographic, yet?
The reason I’m wondering is because of a post I wrote last Spring about a pretty hot frozen yogurt franchise market. It’s over at Open Forum by American Express.
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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