Joel Libava
You ever see those little flags on lawns in your area?
If so, the majority of them were placed there by employees of Lawn Care franchise owners. And each lawn with a flag means money.
Money for the lawn care franchisee.
But when is that money made?
Let’s find out.
When Is ‘Harvest Time’ For Lawn Care Franchise Owners?
“In the summer, Joel. Duh.”
Nope.
In January and February. “Huh?. Why?”
Because that’s when franchisees (you?) mail out thousands of professional-looking Direct Mail pieces to prospective customers in your area.
It’s also when highly-targeted emails go out.
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Combined, when done right, these marketing techniques bring in a lot of revenue.
Enough to allow you to plan out your entire year.
Bet you didn’t know that.
Pretty cool.
Especially when it works.
A Short Lawn Care Franchise Business Video
I encourage you to watch my short video…
I’m Not A Lawn Care Franchisee
Even though I’m not a franchise owner of say, Spring-Green Lawn Care, I know stuff.
Stuff like what the most important part of a lawn care business is.
In this case, it’s the marketing.
Because the effectiveness of your marketing dictates how successful your lawn care franchise business will be.
Wait. How do I know this?
Because I know the folks at Spring-Green Lawn Care.
I represented them in the 2000’s when I was a franchise consultant.
Plus, I helped them start their franchise blog and have done some marketing* for them.
*Note, the team at Spring-Green doesn’t know I wrote this. I just wanted to mention them, because they have this marketing stuff down to a science. Just ask their franchisees.
Information You Need To Know
So, now that you know when “harvest time” is for lawn care franchise owners, what does it mean?
It means if you’re looking to get into this home services sector of franchising, your busy time is at the beginning of every year.
Sure, you’ll be busy in the other months, managing your crews, and doing whatever you can to continue building your lawn care business.
But it’s January and February when you’ll be working hard to get annual lawn care contracts signed and collecting money.
Your money.
For your business.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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