The Franchise King®

Investors Fatten-Up With The Dunkin’ Donuts IPO


Some US stock market investors must be feeling fat and happy after their Dunkin’ Donuts shares rose 47% on their first day of trading. I wonder what will happen after their donut-induced sugar high wears off a in a few weeks. The reason that I’m throwing a little water on this fire is because of what happened a few years ago to another donut franchise;

(This post may contain affiliate links. Please read my disclosure policy).

Do you remember Krispy Kreme?

Krispy Kreme’s woes were blamed on super-fast expansion, (in franchising, that’s almost never a good thing) and rather aggressive accounting practices. Shares are down almost 15% from their first-day closing price and off 83% from their all-time high.

It’s pretty easy to find information on the Krispy Kreme headaches. One thing that contributed to them was the sudden appearance of Atkins-style low-carb diets. Read

Of course, an informal investigation into Krispy Kreme’s franchise repurchase program didn’t help matters too much either. Read the USA Today post.

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And, it’s not like some of  the Dunkin’ Donuts executives haven’t had a few court appearances themselves.

So, do you think that buying some Dunkin’ Donuts…the stock, folks…….makes sense?


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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
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