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Investors Fatten-Up With The Dunkin’ Donuts IPO


Some US stock market investors must be feeling fat and happy after their Dunkin’ Donuts shares rose 47% on their first day of trading. I wonder what will happen after their donut-induced sugar high wears off a in a few weeks. The reason that I’m throwing a little water on this fire is because of what happened a few years ago to another donut franchise;

(This post may contain affiliate links. Please read my disclosure policy).

Do you remember Krispy Kreme?

Krispy Kreme’s woes were blamed on super-fast expansion, (in franchising, that’s almost never a good thing) and rather aggressive accounting practices. Shares are down almost 15% from their first-day closing price and off 83% from their all-time high.

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It’s pretty easy to find information on the Krispy Kreme headaches. One thing that contributed to them was the sudden appearance of Atkins-style low-carb diets. Read

Of course, an informal investigation into Krispy Kreme’s franchise repurchase program didn’t help matters too much either. Read the USA Today post.

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And, it’s not like some of  the Dunkin’ Donuts executives haven’t had a few court appearances themselves.

So, do you think that buying some Dunkin’ Donuts…the stock, folks…….makes sense?


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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is the absolute best. Do NOT engage in any franchise until you have consulted with Joel. He will save you tons of money and grief. I am absolutely convinced that if I had found Joel before I signed on all the dotted lines and spent some money with him, I would have avoided my looming crash and burn."
- Andy Mark
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