Joel Libava
Ascent Hospitality Management, the powerhouse behind Huddle House and Perkins American Food Co., has just wrapped up its fiscal year 2025 with record-breaking achievements. Check this out.
100 New Franchise Agreements Inked For Ascent Hospitality
These franchising achievements include the signing over 100 new franchise agreements, showcasing incredible momentum and widespread interest in their brands.
James O’Reilly, CEO of Ascent Hospitality Management, noted that the year was “packed with exciting initiatives,” especially the driving interest in the Perkins Griddle & Go concept.
A major catalyst for this success is the launch of the Perkins Griddle & Go concept, a modern, convenience-focused twist on the beloved Perkins brand.
This innovative format has already secured deals for 46 units and has completely sold out four New Jersey counties—Mercer, Middlesex, Monmouth, and Ocean County—to new franchisees.
As a matter of fact, the first U.S. Griddle & Go is set to open in Fort Monmouth, a strategic location across from the new Netflix Studios campus.
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Ascent Hospitality Achievements: Increased its Footprint With U.S. Griddle & Go
Beyond U.S. Griddle & Go, Perkins is rapidly expanding its footprint.
The Ascent Development team sealed first-ever multi-unit agreements in California and Texas, significantly broadening the brand’s presence.
Additionally, Canada is seeing a resurgence, with a multi-unit agreement signed in Calgary, Alberta, marking the first Canadian expansion in many years.
Investments in the brand are evident through a state-of-the-art restaurant design unveiled in Orlando, featuring a revamped menu with exciting new beverage options like frozen drinks and signature cocktails.
Peter Ortiz, Chief Development Officer, affirms that Perkins is “the hottest brand in restaurant franchising right now,” with expectations to be sold out in the U.S. within the next three to five years due to strong multi-unit investor interest.
Huddle House Franchising Update
Huddle House is also making significant strides, signing more than 50 agreements in FY25, including deals with existing franchise partners.
One historic highlight was the largest deal in Huddle House history in Houston, TX, planning for 20 new locations in the coming years.
The brand is also expanding its presence across the Southeast, with multiple new agreements in Alabama, Georgia, Louisiana, North Carolina, and South Carolina.
In addition, new Huddle House locations have already opened in Alabama, Arkansas, Georgia, North Carolina, South Carolina, and Texas, demonstrating strong operational growth.
Ortiz notes that franchisees are actively reinvesting, adding new locations to their portfolios, demonstrating confidence in the brand’s future.
The company is experiencing “incredible” momentum heading into the new fiscal year, with expectations for continued “remarkable growth.”
Finally, for aspiring multi-unit operators looking to capitalize on proven brands with strong growth trajectories, Ascent Hospitality Management may present some compelling opportunities.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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