First off, I would like to personally than Guy Kawasaki, who came up with the amazing name of his well read blog, “How To Change The World.”
That name was the inspiration for the title of this really important franchise business article series.
( I’ve met Guy, and I really like his outlook on life, and his terrific business savvy.)
(Guy Kawasaki and I)
He created Alltop.com, and I helped his team put together this Alltop page.
The franchise world is in need of serious change.
In an effort to continue my misssion…oh, you don’t know what my mission is?
1. To make franchising more transparent, by aggressively informing all who wish to become franchise owners that there’s definite risk involved, then teaching them how to lower it through articles, books, podcasts and my personal advisory services.
2. To gently (sometimes) encourage franchisors to only choose the best of the best franchise candidates, thereby increasing their chances of mutual success, while lowering the failure rates in franchising.
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I have some ideas. They may not be popular with some franchise company executives. My ideas for change may not be popular with card-carrying members of the International Franchise Associaltion.
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And?
Now would be a Frantastic time to subscribe to this blog. Part 1 will be published any day.
If you’re new here, go to my About page to find out where I’m coming from, and where the heck I’m going…
Here’s Part One of How to Change The (Franchise) World; Don’t Spend Your Money on Expensive And Time-Consuming Franchise Association Memberships
