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How to Capitalize on a Weak Housing Market

Infographic: When Americans Think the Housing Market Will Recover


(This post may contain affiliate links. Please read my disclosure policy).

The fact that homeowners that are interested in selling their homes can’t, isn’t exactly breaking news. The US housing slump has been on our radar for a couple of years now, and the outlook isn’t too rosy.

High unemployment is a major factor that continues to affect the housing market; people that are out of work don’t (or can’t) buy new homes; less buyers=less homes sold.

So, what do home-sellers who can’t sell their homes do?

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They make the best out of their situation.

This can mean that they decide to invest some money into making their current homes a more enjoyable place to live. Or, in other words, they tackle some home improvement projects, and in doing so, they set an economic ball in motion.

When homeowners decide to invest money into their homes, cash registers ring throughout their local communities; lots of businesses benefit. Lots of different businesses.

Franchise Direct, a strategic partner of mine, has just released their 2011 Home Improvement Report. Jim Hunter of House Doctors helped put this comprehensive franchise business report together, and it’s chock full of  industry facts and trends.

If you’ve been thinking about becoming a franchise owner, but aren’t sure what sector of franchising to start learning about, reading a report like this could spark some ideas.

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You may actually start looking at the negative state of the housing market as a positive….an opportunity.

And become the ringer of the register. Your cash register.


Read The Franchise Direct Home Improvement Report


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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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