The Franchise King®

These Franchises Smell Good

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Some franchise establishments have wonderful aromas that hit you right when you walk in. These great-smelling shops wield lots of power. They can potentially change the moods of their customers before they even dispense their product. The product I’m referring to is coffee.

(This post may contain affiliate links. Please read my disclosure policy).

Starbucks is one of the most recognized brands in the US. They’ve done a fantastic job with branding, and they have an excellent product. And, they’re busy, busy.

Have you ever seen an empty Starbucks in your travels?

Starbucks Is Not a Franchise

A lot of people think that they can go out and purchase a Starbucks franchise and become very wealthy franchisees, but in reality, they can’t. From the Starbucks website:

“Starbucks does not franchise operations and has no plans to franchise in the foreseeable future. However our Seattle’s Best Coffee brand does offer franchise opportunities to qualified and select applicants, using a predefined set of criteria and focusing on multi-unit franchisees with a proven track record of success.”

Starbucks isn’t the only game in town, though. If thoughts of owning a coffee franchise are dancing in your head, and the smell of freshly-roasted coffee beans turns you on, you have several choices in the world of franchise ownership.  But, before you run out and invest in a food and beverage franchise of any type, I want you to make sure that you know what your role is going to be as an owner, and make sure it’s what you want to do. In other words, can you see yourself as the franchise owner?



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Once you’ve done that, along with the other 20 things you need to do before you buy a franchise, it will be time to look for the best coffee franchise available in your market.

May I suggest Franchise Direct.com, as a great place to start?

Check out this eBook on researching franchises.

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franchise article written by joel libava
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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
- Harper Lee

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