The Franchise King®

Franchise Survey #2 – McDonald’s All-Day Breakfast And $15 An Hour

McDonalds Big Breakfast

If you’re looking into franchising-whether you’re thinking of buying one or maybe creating a new one, it’s important to keep your eye on the latest franchise news. It’s also important to keep your eye on the trends.

News

One of the things that’s been in the news a lot lately is hourly wages-especially the wages of today’s fast-food workers. Have you been watching what’s been taking place? Did you see what the Mayor of Seattle did?

Trends

Did McDonald’s just start a trend?

Their announcement (below) of their All-Day Breakfast is big news. Other fast-food chains may follow suit.





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From the McDonald’s corporate website…

McDonald’s is making breakfast history again by offering All Day Breakfast nationwide starting October 6th, allowing customers to enjoy some of their breakfast favorites outside of traditional breakfast hours.

It’s time for breakfast on your terms. 10:30 a.m. will no longer be the end of breakfast. Lunch, snack, dinner, late night – it’s time for Hotcakes at whenever o’clock. The new limited menu will allow customers to enjoy a breakfast sandwich paired with an order of World Famous Fries after 10:30 a.m.

All Day Breakfast is the number one request we hear from customers. In fact, more than 120,000 people tweeted McDonald’s asking for breakfast throughout the day in the past year alone. We’re excited to make this dream a reality this year.

Depending on the local market, All Day Breakfast will have a limited menu that focuses on either McMuffin or Biscuit items. This decision is made at the local level based on customer preference.  More 



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Excited?

C’mon. I know you are.

 

McDonald’s All Day Breakfast And $15 An Hour

Well…I think you are.

I guess there’s only one way to find out.

And, what are your feelings about fast-food workers getting paid more?

Please take 3 minutes to answer a some questions about both topics.

Let’s see where you stand!
 
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.

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