The Franchise King®

searching for opportunities

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(This post may contain affiliate links. Please read my disclosure policy).

There are thousands of franchise choices.

It’s easy to flounder around.

Set clear goals so you won’t flounder.


So Many Choices

I know that you’re trying to find a great franchise to buy.

I also know that it can be very challenging to find one. There are so many opportunities to choose from these days. You need to separate the diamonds from the duds. In addition, you need to make sure that you’re buying a franchise for the right reasons.

You may choose to use top franchise lists to narrow things down a bit. You may choose to find franchises using an online directory. You may even be tempted to try one of those automated franchise matching tools that seem to appear and disappear with predictable frequency.


You may want follow the suggestions that I’ve been writing and speaking about for years.

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But, do something; floundering around isn’t fun.

Set Clear Goals

Another great way to avoid floundering around is to set clear goals.

Better yet, after you set them, write them down.

That’s what Bob Golub of Lansing, Michigan did.

From Franchise Direct:

When Golub made his list of goals for choosing a franchise, they included a business that would let him stay close to home, an established brand name in the marketplace, an opportunity to grow, products or services to which he could relate, and an environment that would allow him to leverage the considerable experience and skills he’d acquired over his long and successful career.”

Notice how specific his goals were. Can you be as specific?

If so, you should be able to find a franchise or two to look into.

Golub has several great suggestions for anyone who’s thinking of buying a franchise. Go here to see what they are.



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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
- Harper Lee

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