Joel LibavaBefore I share what it is that all franchise buyers do, I need to tell you who I’m referring to when I say “franchise buyers.”
A franchise buyer is someone who’s made a decision to buy a franchise. In this case, as you’ll see, a specific franchise.
In contrast, a franchise-seeker is someone who’s “searching” for a franchise. This person may or may not decide to go ahead and buy a franchise. Got it?
So what is it that all would be franchisees eventually do?
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Watch my video for the answer.
What do you think?
If and when you become a franchise “buyer,” are you going to be able to move forward?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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