Joel Libava
(Wholesome Tummies Franchise Owners)
Sorry, guys.
This one’s not for you. This one is for women only.
(He’ll get over it.)
American Express Report
According to a report commissioned by American Express Open, only 20.5 percent of franchise businesses are owned by women.
Personally, I’d like to see that number rise.
Today’s women have a plethora of resources available to them to help them learn about and investigate business opportunities-including franchise ownership options.
And, if they become small business owners, they can check out some of the newer resources like Leanin.org, “A global community committed to encouraging and supporting women leaning in to their ambitions.”
Working With Women
I’ve always loved working with women…advising them on the best way to choose, research and buy franchises that can offer them the greatest chances of success.
One of the reasons that I enjoy working with women has to do with their egos.
I wrote about that fact in a blog post that I wrote for Small Business Trends in 2010.
“Most of the women I’ve worked with don’t let their egos get in the way of their goals (like men sometimes do). I’ve found that once they’ve gotten comfortable with me and my consulting style and techniques, they follow my directions–they just do it. They share the facts that they’ve gathered in my weekly follow-up calls, and then I suggest the next steps they should be taking. This goes on for a few weeks, until it’s decision time.”
Go Here
If you’re a woman who’s thinking about becoming a business owner-a franchise owner, specifically, and you want to gather all the information that you can…check out what the team at Franchise Direct has put together…just for you.
They have created a special webpage for women only that are interested in exploring franchise opportunities. It includes the following topic headings:
- Introduction – Women in Franchising Statistics
- Why Is Franchising a Good Business Venture For women?
- Financing Information
- Assistance From Associations and Organizations
- Home-Based Franchising For Stay-at-Home Moms
- 10 Key Points Potential Female Franchisees Should Consider
- Case Study: Successfully Running a Restaurant Without Prior Franchise Industry Experience
Women: If you want to get out in front…and really be prepared in your possible search for a franchise business opportunity, go to this Franchise Direct webpage.
Image courtesy of Brian Finifter, on Flickr
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