Before I ruin your vision of a hot summer day, with some neighborhood kids hawking 50-cent lukewarm lemonade….via the franchise business model, let me say this;
I’m kidding. But Diane Helbig, sales coach, mom, author, and a friend of mine, just released her 1st book;
“Lemonade Stand Simple: Accelerate Your Small Business Growth“
It’s a cool one.
Diane has worked with small businesses, and even a couple of franchise organizations, helping them help their franchisees become better salespeople. So, she knows what she’s doing, and has put it into words.
A lot of folks start a business, buy a franchise or an existing business with no previous sales experience. Add to that the fact that they don’t realize they’ll have to sell and you have a situation where they struggle to succeed.
Lemonade Stand Simple, Accelerate Your Business Growth by sales/business development coach Diane Helbig is a straightforward, common sense guide. Diane’s goal was to write a book that provided the reader with actionable information about sales.
A gentle tip from The Franchise King®:
Do not buy a franchise until you know EXACTLY how to do thorough research.
Learn how here
Lemonade Stand Simple resonates with business and sales professionals as well, who praise Helbig for her straightforward, back-to-basics method to selling.
“Diane provides the reader with a no nonsense approach to the sales process that is based in common sense. This book is essential for every small business owner who has to sell and provides a workable sales plan that gets results simply by reading these pages,” said nationally-read author Hal Becker, one of the top sales speakers and consultants in the country.
The book works because Helbig understands those salespeople and small business owners who think they need to fit their sales strategy into a methodology that is not authentic. She’s here to remind us that we’ve all known how to sell since we were about five years old. It’s simple—lemonade stand simple.
You can buy several of these books for your franchise organization on Amazon. Just click below….and enjoy it. (And use it!)