Joel Libava
Franchise Update Media has revealed the winners of the 2024 Franchise Innovation Awards.
These awards recognize franchise brands that have implemented the most creative and effective innovation strategies and tactics.
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Check out the winner’s list, courtesy of Franchising.com.
2024 Franchise Innovation Awards Overview
- Over 150 franchise companies entered the awards competition
- Entries were evaluated by a panel of judges
- Categories include marketing and branding, new products and services, operations, technology, human resources, and franchise development
- Note: Franchise Development category winners will be announced at the Franchise Leadership & Development Conference in October
Overall Winners
- Tropical Smoothie Cafe: Marketing
- Homewatch CareGivers: Operations & Technology
2024 Franchise Innovation Awards: Category Finalists
The Marketing Finalists
- Tropical Smoothie Cafe
- KFC
- MOOYAH Burgers, Fries & Shakes
- Primrose Schools
The Operations & Technology Finalists
- Goldfish Swim School
- Hungry Howie’s Pizza
- Homewatch CareGivers
- Camp Bow Wow
2024 Franchise Innovation Awards: Marketing & Branding Winners
- Best Big Budget Campaign: Tropical Smoothie Cafe
- Best Digital Campaign: Budget Blinds
- Local Marketing Leadership: KFC
- Best Limited Budget Campaign (under $1 million): Blaze Pizza
- Best Loyalty App: MOOYAH Burgers, Fries & Shakes
- Best PR Campaign: Primrose Schools
- Best Social Media Campaign: Smalls Sliders
- Cause Marketing Champion: Tropical Smoothie Cafe
The Products & Services Winners
- Most Innovative Product Introduction: Hungry Howie’s Pizza
- Most Innovative Service Introduction: Homewatch CareGivers
- Most Innovative Use of Customer-Facing Digital Tools: Camp Bow Wow
- Most Innovative Use of Data: Goldfish Swim School
- Most Innovative Use of Technology: Services: AlphaGraphics
The Human Resources Winners
- Most Innovative Employee Hiring: Generator Supercenter Franchising, LLC
- Most Innovative Employee Recruiting: Generator Supercenter Franchising, LLC
- Most Innovative Employee Retention: BrightStar Care
- Most Innovative Employee Training: Altitude Trampoline Park
The Operations & Technology Winners
- Most Innovative Building Design, Remodel, or Prototype: Little Caesars Pizza
- Most Innovative Franchisee Support: Homewatch CareGivers
- Most Innovative Operations Team: Cousins Maine Lobster
- Most Innovative Use of Data: Goldfish Swim School
- Most Innovative Use of Technology: Batteries Plus
Congratulations to all the winners and finalists of the 2024 Franchise Innovation Awards!
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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