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2024 Franchise Innovation Awards Winners Announced

2024 franchise innovation awards trophy image

Franchise Update Media has revealed the winners of the 2024 Franchise Innovation Awards.

(This post may contain affiliate links. Please read my disclosure policy).

These awards recognize franchise brands that have implemented the most creative and effective innovation strategies and tactics.

Check out the winner’s list, courtesy of

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2024 Franchise Innovation Awards Overview

  • Over 150 franchise companies entered the awards competition
  • Entries were evaluated by a panel of judges
  • Categories include marketing and branding, new products and services, operations, technology, human resources, and franchise development
  • Note: Franchise Development category winners will be announced at the Franchise Leadership & Development Conference in October

Overall Winners

  • Tropical Smoothie Cafe: Marketing
  • Homewatch CareGivers: Operations & Technology

2024 Franchise Innovation Awards: Category Finalists

The Marketing Finalists

  • Tropical Smoothie Cafe
  • KFC
  • MOOYAH Burgers, Fries & Shakes
  • Primrose Schools

The Operations & Technology Finalists

  • Goldfish Swim School
  • Hungry Howie’s Pizza
  • Homewatch CareGivers
  • Camp Bow Wow

2024 Franchise Innovation Awards: Marketing & Branding Winners

  • Best Big Budget Campaign: Tropical Smoothie Cafe
  • Best Digital Campaign: Budget Blinds
  • Local Marketing Leadership: KFC
  • Best Limited Budget Campaign (under $1 million): Blaze Pizza
  • Best Loyalty App: MOOYAH Burgers, Fries & Shakes
  • Best PR Campaign: Primrose Schools
  • Best Social Media Campaign: Smalls Sliders
  • Cause Marketing Champion: Tropical Smoothie Cafe

The Products & Services Winners

  • Most Innovative Product Introduction: Hungry Howie’s Pizza
  • Most Innovative Service Introduction: Homewatch CareGivers
  • Most Innovative Use of Customer-Facing Digital Tools: Camp Bow Wow
  • Most Innovative Use of Data: Goldfish Swim School
  • Most Innovative Use of Technology: Services: AlphaGraphics

The Human Resources Winners

  • Most Innovative Employee Hiring: Generator Supercenter Franchising, LLC
  • Most Innovative Employee Recruiting: Generator Supercenter Franchising, LLC
  • Most Innovative Employee Retention: BrightStar Care
  • Most Innovative Employee Training: Altitude Trampoline Park

The Operations & Technology Winners

  • Most Innovative Building Design, Remodel, or Prototype: Little Caesars Pizza
  • Most Innovative Franchisee Support: Homewatch CareGivers
  • Most Innovative Operations Team: Cousins Maine Lobster
  • Most Innovative Use of Data: Goldfish Swim School
  • Most Innovative Use of Technology: Batteries Plus

Congratulations to all the winners and finalists of the 2024 Franchise Innovation Awards!

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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

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