Joel Libava
Martinizing Cleaners, the oldest dry cleaning franchise brand, recently celebrated its 75th anniversary, during which it unveiled an updated logo to reflect the brand’s longevity.
A Journey Through Time
Martinizing® Cleaners, one of the most recognized names in garment care, was founded by Henry Martin in 1949 in Buffalo, New York. Within five years, Martinizing Cleaners began franchising and grew its footprint into Europe.
Now part of Clean Brands, LLC, Martinizing® Cleaners operates 350 locations in seven countries including the U.S., Canada, Ecuador, Hong Kong, Indonesia, Japan, and Peru.
Martinizing Cleaners: Celebrating a Legacy
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“Celebrating 75 years of franchising the Martinizing brand showcases the remarkable collaboration between our franchise owners and corporate team over the years,” says Kevin DuBois, CEO of Clean Brands™ LLC, franchisor of Martinizing Cleaners.
He continues:
“We remain leaders in redefining ‘The Future of Garment Care™,’ adapting to generations of evolving customers. We are thrilled about our prospects for the next generation of garment care customers, leveraging advanced technology and the exclusive GreenEarth® cleaning solution, the world’s only 100% environmentally friendly dry cleaning solution. That, coupled with our convenient pickup and delivery service for wash and fold and dry cleaning garments, presents an exciting opportunity for our brand.”
Martinizing Cleaners Is An Eco-Friendly Cleaner
Martizing customers benefit from the utilization of our GreenEarth® Cleaning solution, the world’s most recognized eco-friendly cleaning process.
Additionally, the company has evolved with today’s work-from-home environment that has allowed them to continue expanding their delivery service options.
Looking to the Future
Finally, as Martinizing Cleaners celebrates its 75th year, the brand continues to innovate and adapt to meet the needs of modern customers, ensuring that its legacy of excellence and commitment to environmentally friendly practices endure for generations to come.
Head over to their website to check out how they’re celebrating 75 years of high-quality dry-cleaning.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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