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What Do You Expect From Your Franchise?

(This is a guest post from my good friend, Jim Kukral. He's an author now, too)

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(This post may contain affiliate links. Please read my disclosure policy).

I just got finished writing my first book.
In a way, my publisher was my franchise and I was the franchisee. As you well know, that's a special relationship. It required give and take from both of us. Each team providing something of value to the relationship.

So what do you expect from your franchise? I know that Joel Libava will tell you what to expect, and I'm sure each one is different, but my point is… what do YOU expect?

It's important for you to answer this question because you're about to go into a life changing experience. Just like I did, writing a book. If you go into it without answering that question, you could be sorely disappointed.

So I've never owned a franchise. However, I'd like to share my expectations I had with my publisher. Perhaps you can see my point better when I do so.

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The first thing I expected was to have a helpful, knowledgeable team that would guide me through my first time. I assume that starting a franchise you would require the same thing. After all, the reason I didn't self publish and went with a publisher was for that exact guidance and hand-holding.

The second thing I expected was support. I expected them to be able to help me promote the book in as many ways as possible. I would think that franchise's would do the same. Again, after all, isn't that what you're essentially paying them their cut for?

Lastly, I expected them to do was make sure I do it right. My biggest fear was to publish my first book and have it have typos, and other types of errors. Your franchise should help you do the same thing, right?

So, the question is back to you. I'd love to hear your thoughts here in the comments.

What do YOU expect from your franchise?


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For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, "Attention! This Book Will Make You Money", as well as a professional speaker, blogger and Web business consultant. Find out more by visiting You can also follow Jim on Twitter @JimKukral

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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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