Joel Libava
(He’s really feeling sorry for them.)
Admit it; you’re focused on you.
You’re focused on finding the franchise business that’s going to solve all of your problems. And, you’re very busy! You’re spending hours and hours visiting all of the top franchise opportunity websites, hoping that you’ll find The One.
Among thousands of franchises. That’s right; as you’re starting to find out, there are lots of choices in franchising today.
First, you have to figure out which ones to look at. Then you have to compare the franchises that you think are worth a look, so you can whittle your list down a bit.
Once you’re done with your whittling, you’ll have to reach out to them, so they can send you their information. If you like what you see, you’ll soon be on the phone with the franchise development representative, learning more about the opportunity. If you’re still interested at that point, it’s time for you to do some research.
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But, not just any research. You’ll need to learn how to do proper franchise research. You do know how to do that, right? Really? You’ve done this before?
Well, just in case you’d like a refresher course on how to research a franchise….
Once you’re done with that, if you like what you see and hear, you’ll probably pay a visit to franchise headquarters, where you’ll spend some time with the executive team. They’ll be sizing you up, and you’ll be sizing them up. You’ll also get to see their operation in action. You’ll find out first-hand if they have a real infrastructure in place. (One that can support you.)
So far, so good. You’re right where you’re supposed to be. And, you’re probably nervous. You’re hoping that you didn’t forget something.
Have you thought about them?
I’m serious; they’re probably a little bit nervous too.
That’s right; they have to hope that you’re who you say you are. They don’t want any surprises.
Once they’ve become comfortable with you, they have a decision to make. And, it may turn out to be an expensive one.
I’m not sure if you know this, but it takes a lot of money, time, and effort to turn a business concept…an idea, into a franchise business.
I’m not asking you to feel sorry for them. But, I do want you to read what I wrote about them in this post on Small Business Trends.
You’ll find out where they’re coming from.
Even though it’s about you.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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